Regional Marketing Excellence & Operations Leader

Barrington James Limited; Malaysia; On-site; MYR 90,000 - 140,000; Full time

Job summary

Barrington James is partnering with an established healthcare organisation to appoint a Regional Marketing Excellence & Operations Lead. This role blends capability development with hands-on operational delivery across Asia-Pacific markets.

Open to candidates based in Malaysia, Thailand, the Philippines or Vietnam, the position focuses on strengthening brand planning, implementing playbooks, and delivering data-driven insights to guide commercial decisions.

Qualifications

• 7+ years in pharma/healthcare marketing.
• 3+ years in leadership or marketing operations.
• Proven ability to implement marketing processes and playbooks.
• Strong cross-functional collaboration and project management.

Responsibilities

• Develop marketing capabilities through training, coaching and practical frameworks.
• Review brand planning processes and guide teams to strengthen strategic thinking and execution.
• Implement marketing playbooks, standardised processes and digital tools across markets.
• Establish KPIs, ROI tracking and performance dashboards to support commercial decisions.
• Manage regional marketing projects, reporting, milestones and follow-up actions.
• Work with country marketing leaders, commercial teams, medical, regulatory and external partners to deliver projects on time and within budget.

Skills

Marketing leadership

Brand strategy

Marketing operations

Capability building

Training and coaching

Project management

Analytics

Stakeholder influence

Omnichannel marketing

Regional experience

Job description

Barrington James is partnering with an established healthcare organisation to appoint a Regional Marketing Excellence & Operations Lead. This role blends capability development with hands-on operational delivery across Asia-Pacific markets.

Open to candidates based in Malaysia, Thailand, the Philippines or Vietnam, the position focuses on strengthening brand planning, implementing playbooks, and delivering data-driven insights to guide commercial decisions.