Regional Marketing Director (Confidential)

Zohorecruit; Kuala Lumpur; On-site; MYR 320,000 - 600,000; Full time

Job summary

Zohorecruit is seeking a Regional Marketing Director (APAC) based in Kuala Lumpur, Malaysia. You will lead regional marketing strategy, budget governance, and cross-market initiatives, reporting to APAC leadership and collaborating with local markets and the global team.

The role requires 12+ years in multinational direct selling or network marketing, strong leadership, and fluency in English with Chinese proficiency.

Qualifications

• Strong leadership and team development experience.
• Exceptional communication and writing skills in English; proficiency in Chinese.
• Proven ability to lead regional strategy, budget governance, and cross-market programs.

Responsibilities

• Define and govern APAC regional marketing strategy aligned with global brand.
• Guide audiences, messaging, and integrated marketing approaches across markets.
• Oversee content, research, and toolkits for regional campaigns and activations.
• Manage regional marketing budget planning and governance.
• Lead development of regional content across print and digital platforms.
• Ensure brand standards and regulatory compliance across APAC materials.
• Direct social media strategy, brand presence, and field activations.
• Coach and develop regional marketing leadership and teams.

Skills

Leadership

Strategic thinking

Communication

English copywriting

Chinese language

Governance & budgeting

Cross-functional collaboration

Education

Bachelor's Degree in Marketing or related field

Job description

Regional Marketing Director (Confidential)

Kuala Lumpur, Malaysia | Posted on 02/12/2026

• Country Malaysia

Job Description

Job Title: Regional Marketing Director (APAC)

POSITION SUMMARY

The Regional Marketing Director provides strategic leadership, regional governance, and oversight of marketing initiatives, tools, and capabilities, while serving as the senior marketing partner to APAC leadership, local markets, and the global marketing team.

SUPERVISORY RESPONSIBILITIES

This position supervises a team of Marketing professionals in the regional office.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Define, lead, and govern the regional marketing and communications strategy across APAC in alignment with global brand direction and regional priorities.
• Provide strategic direction and decision-making on target audiences, messaging frameworks, and integrated marketing approaches across markets.
• Oversee content, consumer, and trend research to guide regional strategy, prioritization, and long-term planning.
• Ensure all marketing initiatives clearly and consistently communicate Company’s value proposition and brand positioning across APAC.
• Own regional marketing budget planning, allocation, and governance, ensuring effective use of resources and alignment with agreed objectives.
• Provide executive oversight on the development of regional content and toolkits across print and digital platforms, ensuring scalability and relevance for local markets.
• Ensure online and offline marketing materials adhere to brand standards, regulatory considerations, and direct selling best practices.
• Set regional direction for social media strategy, brand presence, and engagement, ensuring effectiveness across markets.
• Guide the development of field engagement, activation, and lead-generation initiatives through social, print, events, and brand activations.
• Establish and monitor regional marketing KPIs, reviewing campaign effectiveness and driving continuous improvement.
• Partner closely with regional and local Sales and Business Development leaders to ensure strong alignment and field readiness.
• Serve as the primary regional marketing liaison between APAC markets and global teams, influencing global planning through regional insights.
• Provide strategic guidance, coaching, and escalation support to local marketing teams to drive execution excellence.
• Lead, mentor, and develop the regional marketing leadership team, fostering a high performance, collaborative, and accountable culture.
• Stay current with marketing, socialmedia, and communication trends relevant to the direct selling and network marketing industry

Requirements

REQUIREMENTS

• Bachelor's Degree in Marketing, Mass Communications, Advertising or equivalent.
• Meta and/or Google certification.
• Minimum 12 years of progressive experience, including regional leadership responsibility, in a multinational direct selling or network marketing organization.
• Strong understanding of direct selling business models, field dynamics, and distributor engagement.
• Proven experience leading regional teams and managing managers across multiple markets.
• Excellent communication and interpersonal skills, with strong English copywriting ability and proficiency in Chinese.
• Strong leadership presence with the ability to influence senior stakeholders and cross functional teams.
• Highly strategic with strong analytical and decision-making skills.
• Strong planning, prioritization, and governance capabilities in a matrix organization.
• Self-motivated, resilient, and able to operate effectively in a fast-paced, multi-market environment.
• Solid knowledge of marketing methodologies, digital platforms, and social media tools.