Regional Market Growth Lead

IKEA; Batu Kawan; On-site; MYR 120,000 - 180,000; Full time

Job summary

IKEA Malaysia seeks a Local Market Manager based at the Batu Kawan store to drive regional expansion and deepen IKEA’s market presence. You will translate national priorities into locally relevant strategies, lead marketing and branding efforts across activations, events, and community initiatives, and ensure a strong store visitor experience.

You will build partnerships with local stakeholders, manage campaigns, grow IKEA Family memberships, and benchmark performance against KPIs, sustaining

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Digital Media, or a related field.
• A Master’s degree is an added advantage.
• Minimum 6-7 years of working experience in Marketing, Brand Management, or Retail Marketing, with demonstrated involvement in market development, campaign management, or business growth.

Responsibilities

• Understand the PMA, develop insights-grounded brand positioning and local marketing decisions.
• Lead local marketing plan development and execution across online and offline channels.
• Drive market awareness, community initiatives, and stakeholder partnerships to strengthen brand relevance.
• Provide strategic counsel to store leadership and manage multi-stakeholder relationships to align regional priorities.

Skills

Marketing

Brand Management

Campaign Planning

Integrated Communications

Performance Measurement

Market Research

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Digital Media, or related field

Master’s degree (added advantage)

Job description

IKEA Malaysia seeks a Local Market Manager based at the Batu Kawan store to drive regional expansion and deepen IKEA’s market presence. You will translate national priorities into locally relevant strategies, lead marketing and branding efforts across activations, events, and community initiatives, and ensure a strong store visitor experience.

You will build partnerships with local stakeholders, manage campaigns, grow IKEA Family memberships, and benchmark performance against KPIs, sustaining