Regional Digital Excellence & Operations Lead

WPP Media; Kuala Lumpur; Hybrid; MYR 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work model

Medical Insurance

Retirement plans

Vision & Dental

Job summary

WPP Media in Kuala Lumpur seeks an ASEAN Digital Excellence & Operations Lead to drive the regional digital excellence agenda, governance, and platform strategy across ASEAN. You will partner with markets, oversee the GDS Offshore relationship, and codify regional improvements for scalable digital delivery.

The role requires strategic leadership, cross-market collaboration, and a strong background in digital platforms, standards, and performance optimization across multiple markets in ASEAN.

Qualifications

• Bachelor’s degree in marketing, business, media, digital, communications or related.
• 8–10+ years of digital media, performance marketing, digital operations or platform strategy.
• 2–3 years in regional multi-market or complex matrix roles.
• Strong agency experience; FMCG or high-volume consumer experience desirable.
• Experience overseeing digital standards, governance and performance improvement.
• Experience with offshore/shared-service delivery models; GDS experience preferred.
• Knowledge of major digital platforms (Google, Meta, TikTok, programmatic) and ecosystem.

Responsibilities

• Set and lead the regional digital excellence agenda for OpenMind ASEAN with senior digital counsel.
• Manage Digital Execution Standards (DES) and Ad Technology Standards (ATS) across markets.
• Act as ASEAN point of contact for GDS (Offshore) and define the operating model.
• Oversee regional demand, capacity and transitions moving into GDS (Offshore).
• Track delivery quality, timeliness and escalation, driving root-cause analyses.
• Establish regional performance governance and continuous improvement playbooks.
• Lead platform partnerships and a structured test-and-learn agenda.

Skills

Digital governance

Platform strategy

Stakeholder management

GDS coordination

Education

Bachelor’s degree in marketing, business, media, digital, communications or related

Tools

-

Job description

WPP Media in Kuala Lumpur seeks an ASEAN Digital Excellence & Operations Lead to drive the regional digital excellence agenda, governance, and platform strategy across ASEAN. You will partner with markets, oversee the GDS Offshore relationship, and codify regional improvements for scalable digital delivery.

The role requires strategic leadership, cross-market collaboration, and a strong background in digital platforms, standards, and performance optimization across multiple markets in ASEAN.