Public Relations (PR) Manager (South East Asia)

广州小鹏汽车科技有限公司; Cyberjaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Guangzhou小鹏汽车科技有限公司, Southeast Asia PR Manager for Malaysia, leads media relations and brand communications for the region. You will manage press activities, coordinate product launches, and ensure consistent messaging across channels while aligning with headquarters strategy.

You will translate technical product features into compelling media messages, monitor coverage, and support major brand events. Travel locally as needed to engage media and stakeholders.

Qualifications

• Bachelor’s degree or above in Communications, Public Relations, Journalism, Marketing, or related fields.
• Minimum 5–8 years of PR experience in the automotive industry in Malaysia.
• Strong established network within Malaysian automotive media and press community is required.
• Proven experience in automotive product launches, media test drives, and press event management.
• Strong writing, communication, and presentation skills in English; Bahasa Malaysia is required. Mandarin is an advantage.
• Experience handling corporate communications and crisis management in a corporate environment.
• Ability to work in a fast-paced, cross-functional, and multinational (China HQ) environment.
• Familiarity with Chinese automotive OEM culture and reporting structure is an advantage.
• Willing to travel locally for events and media engagements.

Responsibilities

• Develop and maintain strong relationships with automotive media, journalists, influencers, and key industry stakeholders in Malaysia.
• Manage all press-related activities including press releases, media briefings, interviews, and press events.
• Coordinate media test drives, product launches, and automotive exhibitions coverage.
• Ensure consistent and professional brand messaging across all media channels.
• Develop and execute corporate communication strategies aligned with company brand direction and product positioning.
• Prepare and distribute press materials including press releases, corporate announcements, and product communication content.
• Ensure brand tone, messaging, and public communication are consistent and aligned with headquarters strategy.
• Support brand storytelling and reputation building in the Malaysian market.
• Lead PR activities for new vehicle launches, including press preview events, media test drives, and launch coverage.
• Work closely with Product Marketing, Sales, and Marketing teams to ensure effective product communication.
• Translate technical product features into clear, compelling media and consumer messages.
• Ensure strong media visibility and positive coverage for new products and campaigns.
• Handle crisis communication situations in a timely and professional manner.
• Monitor media coverage, public sentiment, and potential reputational risks.
• Develop and implement communication strategies to mitigate negative publicity.
• Coordinate closely with headquarters for crisis response alignment when required.
• Support major brand events, auto shows, roadshows, and corporate activities from a PR perspective.
• Manage media attendance, press kits, event messaging, and post-event coverage.
• Build and maintain relationships with automotive associations, industry bodies, and key opinion leaders (KOLs).
• Monitor automotive industry trends, competitor PR activities, and media landscape in Malaysia.
• Provide regular reports on media coverage performance, brand perception, and competitor communication strategies.
• Share local market insights and recommendations with headquarters and regional teams.

Skills

Public relations

Media relations

Crisis management

Event management

English proficiency

Bahasa Malaysia

Mandarin advantage

Education

Bachelor's degree

Job description

Public Relations (PR) Manager (South East Asia)

Key Responsibilities

Media Relations & Press Management

• Develop and maintain strong relationships with automotive media, journalists, influencers, and key industry stakeholders in Malaysia.
• Manage all press-related activities including press releases, media briefings, interviews, and press events.
• Coordinate media test drives, product launches, and automotive exhibitions coverage.
• Ensure consistent and professional brand messaging across all media channels.

Corporate & Brand Communications

• Develop and execute corporate communication strategies aligned with company brand direction and product positioning.
• Prepare and distribute press materials including press releases, corporate announcements, and product communication content.
• Ensure brand tone, messaging, and public communication are consistent and aligned with headquarters strategy.
• Support brand storytelling and reputation building in the Malaysian market.

Product PR & Launch Support

• Lead PR activities for new vehicle launches, including press preview events, media test drives, and launch coverage.
• Work closely with Product Marketing, Sales, and Marketing teams to ensure effective product communication.
• Translate technical product features into clear, compelling media and consumer messages.
• Ensure strong media visibility and positive coverage for new products and campaigns.

Crisis Communication & Reputation Management

• Handle crisis communication situations in a timely and professional manner.
• Monitor media coverage, public sentiment, and potential reputational risks.
• Develop and implement communication strategies to mitigate negative publicity.
• Coordinate closely with headquarters for crisis response alignment when required.

Event & Stakeholder Management

• Support major brand events, auto shows, roadshows, and corporate activities from a PR perspective.
• Manage media attendance, press kits, event messaging, and post-event coverage.
• Build and maintain relationships with automotive associations, industry bodies, and key opinion leaders (KOLs).

Market Insight & Reporting

• Monitor automotive industry trends, competitor PR activities, and media landscape in Malaysia.
• Provide regular reports on media coverage performance, brand perception, and competitor communication strategies.
• Share local market insights and recommendations with headquarters and regional teams.

Qualifications & Requirements

• Bachelor’s degree or above in Communications, Public Relations, Journalism, Marketing, or related fields.
• Minimum 5–8 years of PR experience in the automotive industry in Malaysia.
• Strong established network within Malaysian automotive media and press community is required.
• Proven experience in automotive product launches, media test drives, and press event management.
• Strong writing, communication, and presentation skills in English; Bahasa Malaysia is required. Mandarin is an advantage.
• Experience handling corporate communications and crisis management in a corporate environment.
• Ability to work in a fast-paced, cross-functional, and multinational (China HQ) environment.
• Familiarity with Chinese automotive OEM culture and reporting structure is an advantage.
• Willing to travel locally for events and media engagements.