Product Manager

ASICS MALAYSIA SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

ASICS MALAYSIA SDN. BHD. seeks a Senior Category Manager to build seasonal ranges and manage Malaysia assortments, aligning global launches with local market needs and consumer insights for profitability.

You will lead category planning, pricing strategies, and performance analysis, collaborating with Global, sales, marketing and retail teams to ensure successful product launches and market readiness.

Qualifications

• Degree or diploma in Merchandising, Business, Marketing, Retail Management or related field.
• At least 7 years of experience in product management or merchandising, ideally in athletic footwear, apparel, sporting goods or fashion.
• Proven experience in category management, seasonal range planning, assortment building and product launches.
• Strong understanding of retail channels, including wholesale, direct-to-consumer and e-commerce.
• Advanced Excel and PowerPoint skills, with strong numerical, analytical, problem-solving and presentation abilities.
• Experience managing forecasts, pricing, budgets and commercial performance metrics.

Responsibilities

• Build seasonal category ranges that balance global product launches, local market needs, cultural moments and consumer insights.
• Develop category plans and manage assortment performance across SKU efficiency, productivity, segmentation and gross profit targets.
• Execute pricing strategies and monitor revenue, margin, gross profit and inventory-turn performance in the Malaysia market.
• Analyse sell-through, competitor and market data, preparing monthly reports, dashboards and actionable recommendations for leadership.
• Coordinate with Global, sales, marketing and retail teams on product knowledge, launch readiness, samples, category reviews and merchandising strategy.

Skills

Category management

Seasonal range planning

Assortment building

Product launches

Retail analytics

Education

Degree or diploma in Merchandising, Business, Marketing, Retail Management or a related field

Tools

Excel

PowerPoint

Job description

ASICS (アシックス Ashikkusu) is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body". ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls.

Based upon our core values, everyone's input and contributions are respected at ASICS.

What you’ll do

Build seasonal category ranges that balance global product launches, local market needs, cultural moments and consumer insights.

Develop category plans and manage assortment performance across SKU efficiency, productivity, segmentation and gross profit targets.

Execute pricing strategies and monitor revenue, margin, gross profit and inventory-turn performance in the Malaysia market.

Analyse sell-through, competitor and market data, preparing monthly reports, dashboards and actionable recommendations for leadership.

Coordinate with Global, sales, marketing and retail teams on product knowledge, launch readiness, samples, category reviews and merchandising strategy.

What you need

• Degree or diploma in Merchandising, Business, Marketing, Retail Management or a related field.
• At least 7 years of experience in product management or merchandising, ideally in athletic footwear, apparel, sporting goods or fashion.
• Proven experience in category management, seasonal range planning, assortment building and product launches.
• Strong understanding of retail channels, including wholesale, direct-to-consumer and e-commerce.
• Advanced Excel and PowerPoint skills, with strong numerical, analytical, problem-solving and presentation abilities.
• Experience managing forecasts, pricing, budgets and commercial performance metrics.

Good to Have

• Experience in sportswear, footwear, fashion or the broader sports industry.
• Familiarity with merchandising systems, pricing matrices, forecasting models, master sales order files or dashboard tools.
• A genuine interest in sports, fitness, fashion and consumer trends.

ASICS (アシックス Ashikkusu) is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body".

ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls.

Based upon our core values, everyone's input and contributions are respected at ASICS.

ASICS (アシックス Ashikkusu) is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body".

ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls.

Based upon our core values, everyone's input and contributions are respected at ASICS.