Sales Manager (SM) / Assistant Sales Manager (ASM)

Al-Ikhsan Sports Sdn Bhd (Retail); Shah Alam; On-site; MYR 56,000 - 89,000; Full time

Benefits offered by this job

Staff discounts on sports merchandise

Career growth opportunities

Performance incentives

Job summary

Al-Ikhsan Sports Sdn Bhd is seeking an Assistant Sales Manager to support daily store operations in Malaysia, drive sales through proactive selling, and lead the sales team to meet targets. The role emphasizes customer service, merchandising, and staff coaching to sustain retail excellence.

The candidate will oversee inventory, participate in recruitment and training, and report performance to management. Weekend and rotational shifts are required.

Qualifications

• Diploma or bachelor's degree in Retail Management, Marketing, or related field.
• Minimum 1–2 years of experience in retail sales or store supervision (sports retail experience is an advantage).
• Candidates proficient in Store Metrics such as AUP (Average Unit per Transaction), IPT (Items per Transaction), and ATV (Average Transaction Value) will have an added advantage.
• Proven leadership skills with the ability to motivate and manage a team.
• Strong communication, organizational, and problem-solving abilities.
• Passionate about sports, active lifestyle, and retail excellence.
• Able to work on weekends, public holidays, and rotational shifts.

Responsibilities

• Assist the Store/Sales Manager in overseeing daily store operations and staff performance.
• Achieve individual and store sales targets through proactive selling and upselling.
• Lead, motivate, and coach the sales team to achieve individual and store sales targets.
• Monitor sales performance, analyse data, and provide recommendations for improvement.
• Ensure the highest standards of customer service and satisfaction.
• Manage visual merchandising, stock display, and product replenishment according to company guidelines.
• Handle inventory control, stock takes, and loss prevention activities.
• Support recruitment, training, and development of store staff.
• Ensure compliance with company policies, procedures, and operational standards.
• Prepare and present sales and performance reports to management.
• Act as the person-in-charge in the absence of the Store / Branch Manager.

Skills

Leadership

Sales target achievement

Team coaching

Customer service

Communication

Problem solving

Retail operations

Education

Diploma or Bachelor's degree in Retail Management, Marketing, or related field

Job description

Assist the Store/Sales Manager in overseeing daily store operations and staff performance.

Achieve individual and store sales targets through proactive selling and upselling.

Lead, motivate, and coach the sales team to achieve individual and store sales targets.

Monitor sales performance, analyse data, and provide recommendations for improvement.

Ensure the highest standards of customer service and satisfaction.

Manage visual merchandising, stock display, and product replenishment according to company guidelines.

Handle inventory control, stock takes, and loss prevention activities.

Support recruitment, training, and development of store staff.

Ensure compliance with company policies, procedures, and operational standards.

Prepare and present sales and performance reports to management.

Act as the person-in-charge in the absence of the Store / Branch Manager.

Requirements

Diploma or bachelor's degree in Retail Management, Marketing, or related field.

Minimum 1-2 years of experience in retail sales or store supervision (sports retail experience is an advantage).

Candidates who are proficient in Store Metrics such as AUP (Average Unit per Transaction), IPT (Items per Transaction), and ATV (Average Transaction Value) will have an added advantage.

Proven leadership skills with the ability to motivate and manage a team.

Strong communication, organizational, and problem-solving abilities.

Passionate about sports, active lifestyle, and retail excellence.

Able to work on weekends, public holidays, and rotational shifts.

What We Offer

Competitive salary with attractive commission and performance incentives.

Career growth opportunities within Malaysia's leading sports retailer.

Staff discounts on sports merchandise.

Dynamic and supportive team environment.

Continuous learning and professional development programs.

Steering aggressively to be the LARGEST Sports Retailer in South East Asia, Al-Ikhsan is differentiated from others by its exclusive and quality product range with competitive price, attained directly from the Suppliers (brand).

The service charter to our customers is

100% original guaranteed - we pay double of the purchase price if our goods are imitations

Awarded with ASEAN Business Outstanding Award 2012 - Industry Class Sector Sports Retail by ASEAN Retail & Franchise Federation

Evolved to Private Limited Company named as Al-Ikhsan Sports Sdn Bhd. The business has grown up to 110 doors all over Peninsular Malaysia

Steering aggressively to be the LARGEST Sports Retailer in South East Asia, Al-Ikhsan is differentiated from others by its exclusive and quality product range with competitive price, attained directly from the Suppliers (brand).

The service charter to our customers is

100% original guaranteed - we pay double of the purchase price if our goods are imitations

Awarded with ASEAN Business Outstanding Award 2012 - Industry Class Sector Sports Retail by ASEAN Retail & Franchise Federation

Evolved to Private Limited Company named as Al-Ikhsan Sports Sdn Bhd. The business has grown up to 110 doors all over Peninsular Malaysia

What can I earn as an Assistant Sales Manager