Product Development Manager - Cosmetics

MY Face Yalo Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

MY Face Yalo Sdn. Bhd. is seeking an experienced NPD professional to conduct market research and drive the development of makeup and beauty products from ideation through launch.

You will lead concept development, USPs, and product briefs, plan FGDs, and coordinate formulation and testing with internal teams and suppliers.

The role requires strong analytical and communication skills, plus a passion for makeup trends and product innovation to keep the brand ahead in a competitive market.

Qualifications

• Bachelor’s degree in Marketing, Business, Product Development, Cosmetic Science, or related field.
• 3+ years in cosmetics/beauty, NPD, or product development.
• Experience launching new cosmetics or makeup products.
• Experience in NPD market research, formulation testing, consumer research, or FGD.

Responsibilities

• Conduct NPD market research to identify trends, consumer preferences, and opportunities.
• Lead development of makeup and beauty products from ideation to launch.
• Develop product concepts, portfolios, USPs, claims, and briefs.
• Plan and conduct FGDs to gather insights and validate concepts.
• Coordinate formulation/testing, sample evaluation, and refinement.
• Analyze feedback and testing results to guide product improvements.
• Collaborate with Marketing, Design, Packaging, Regulatory and other teams.
• Coordinate with suppliers on development, packaging, specs, and timelines.
• Monitor progress to meet timelines, quality, and launch schedules.
• Benchmark competitors and analyze trends for differentiation and innovation.
• Stay updated on local and international makeup trends and ingredients.

Skills

Market research

NPD research

Consumer insights

FGD planning

Cross-functional collaboration

Communication skills

Project management

Trend analysis

Product ideation

Education

Bachelor’s Degree in Marketing/Business/Product Development/C Cosmetic Science

Tools

Focus Group Discussions (FGD)

Job description

Conduct NPD market research and analyze the latest cosmetics and makeup trends, consumer preferences, competitor products, and market opportunities to identify product gaps and new product opportunities.

Lead and implement the development of new makeup and beauty products, from product ideation and concept development to formulation testing and product launch.

Develop product concepts, product portfolios, key selling points (USPs), product claims, and product briefs based on market trends and consumer needs.

Plan and conduct Focus Group Discussions (FGD) internally and externally to gather consumer insights and validate product concepts and preferences.

Coordinate formulation and product testing, including sample evaluation, feedback collection, and product refinement based on consumer feedback.

Gather and analyze consumer feedback, market insights, and product testing results to support product improvements and future NPD.

Work closely with the Marketing, Design, Packaging, Regulatory, and other cross-functional teams to ensure product concepts are aligned with the brand direction and target consumers.

Coordinate with suppliers and relevant stakeholders on product development, formulation, packaging, samples, product specifications, and production timelines.

Monitor NPD progress and ensure projects are delivered according to the agreed timeline, quality requirements, and launch schedule.

Conduct competitor benchmarking and product analysis to identify opportunities for product differentiation and innovation.

Stay updated on local and international makeup trends, beauty innovations, ingredients, textures, packaging, and consumer preferences to continuously bring fresh product ideas to the brand.

Job Requirements

Minimum of Bachelor’s Degree in Marketing, Business, Product Development, Cosmetic Science, or a related field.

Minimum 3 years of experience in cosmetics, beauty, makeup, NPD, or product development, preferably within the beauty industry.

Proven experience in developing and successfully launching new cosmetics or makeup products.

Experience in NPD market research, formulation testing, consumer research, or FGD is highly preferred.

Strong understanding of the beauty and makeup market, including product trends, consumer preferences, competitors, and emerging categories.

Strong product and marketing sense, with the ability to identify market opportunities and translate consumer insights into commercially viable product concepts.

Strong research, analytical, and organizational skills, with the ability to manage multiple NPD projects and timelines effectively.

Excellent communication and interpersonal skills, with the ability to work effectively with internal teams, suppliers, and external stakeholders.

Strong attention to detail, proactive follow-up, and ability to manage tasks in a fast-paced environment.

Passionate about makeup, beauty trends, and product innovation.

Fluent in English, both written and spoken.