Product Design Lead

Bybit; Kuala Lumpur; On-site; MYR 70,000 - 120,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit is seeking a UX/UI designer focused on user growth to join our Growth team in Kuala Lumpur. You will design and optimize user journeys and growth tools, bridging user experience with business goals to improve retention and conversions.

You'll work closely with product and marketing, conduct user research, and ensure design fidelity from concept to launch while maintaining platform-wide design standards.

Qualifications

• Bachelor's degree in Design or related field; overseas study preferred.
• 3+ years in UI/UX design; growth or B-side product design preferred.
• Proficient in Figma and Adobe Suite; strong interaction design and end-to-end workflows.
• Strong communication and collaboration with product/business teams; fluent in Chinese and English.
• Execution-focused with ability to deliver high-quality design across directions.
• Interest or experience in financial trading, cryptocurrency, blockchain, or Web3.

Responsibilities

• User Journey Design: Collaborate with Growth to design and iterate user journeys and growth tools.
• Design Execution & Tracking: Ensure fidelity and track post-launch performance; propose data-driven improvements.
• User Research & Insights: Conduct market research and user interviews to drive experience improvements.
• Cross-Team Support: Provide flexible support when other teams face bottlenecks.
• Design Consistency: Maintain platform-wide design standards with UED designers.

Skills

UI/UX design experience

Figma

Adobe Suite

Product thinking

Interaction design

User research

Communication skills

Bilingual Chinese/English

Cross-functional collaboration

Execution

Crypto/Web3 interest

Growth-focused design

Education

Bachelor's degree in Design or related fields

Tools

Mixpanel

Amplitude

Job description

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world‑class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview

A UX/UI designer focused on user growth, working closely with the Growth team to design and optimize user journeys and growth tools. Bridges user experience objectives with business growth goals to drive sustainable improvements in retention and conversion rates.

Key Responsibilities

• User Journey Design : Collaborate with the Growth team to complete user journey and growth tool design and iteration requirements
• Design Execution & Tracking : Ensure design fidelity in implementation; track post-launch performance and propose data-driven improvement plans
• User Research & Insights : Conduct market research, user interviews, and feedback management for owned projects to drive experience improvements
• Cross-Team Support : Quickly understand business context when other teams face resource bottlenecks, and provide flexible supplementary support
• Design Consistency : Collaborate closely with UED designers to maintain platform-wide design standards and consistency

Requirements

• Bachelor’s degree or above in Design or related fields; overseas study experience preferred
• 3+ years of UI/UX design experience; experience in user growth or B-side product design preferred
• Proficient in Figma and Adobe suite; strong product thinking and interaction design skills; able to participate in user research and end-to-end design workflows
• Strong comprehension and communication skills; able to efficiently collaborate with product and business teams to balance business and experience goals; fluent in both Chinese and English
• Strong execution ability; able to efficiently deliver high-quality design solutions across multiple directions
• Passion for or experience in financial trading, cryptocurrency, blockchain, or Web3 preferred

Nice to Have

• Experience in growth-focused product design; familiarity with core growth metrics (retention, conversion, activation)
• Proficiency with analytics tools (e.g., Mixpanel, Amplitude) for data-driven design decisions
• Background in B-side back-office or operations platform design
• Portfolio clearly demonstrating how design decisions directly drove measurable business metric improvements

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.