Product Manager, User/CRM Platforms

Bybit; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Bybit is seeking a senior Product Manager to own the company-wide user engagement platform spanning Push Notifications, In-App Messaging, Email, and SMS. You will drive the roadmap, governance, and cross-functional collaboration across Operations, Engineering, Data, Compliance, and Marketing to deliver data-driven engagement at scale.

The role requires a strong product mindset with experience in platform products, CRM, and notification ecosystems, plus expertise in segmentation, experimentation,

Qualifications

• 5+ years of Product Management experience, preferably with platform or engagement products.
• Deep understanding of Push, Email, SMS, and In-App Messaging channels.
• Experience with data products, segmentation, and A/B testing.
• Strong ability to design scalable governance and prioritization frameworks.
• Excellent cross-functional collaboration across Product, Marketing, Growth, Operations, and Compliance.

Responsibilities

• Own the product strategy, roadmap, and iteration of the user engagement platform.
• Establish a centralized communication calendar to avoid overlap and sprawl.
• Build user preference and consent management capabilities across regions and lifecycle stages.
• Design governance mechanisms for company-wide engagement.
• Lead cross-channel features like dashboards, messaging engines, and journey orchestration.
• Drive AI-powered personalization, including send-time optimization and segmentation.
• Coordinate cross-functional resources for cross-channel execution.
• Establish measurement framework for engagement effectiveness.

Skills

Product management

Cross-functional collaboration

Analytics

A/B testing

Segmentation

Lifecycle management

Governance

Data dashboards

Tools

CRM platforms

Notification platforms

Data dashboards

Job description

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Responsibilities

• Own the product strategy, roadmap, and continuous iteration of the company-wide user engagement platform, covering channels including Push Notifications, In-App Messaging, Email, and SMS.
• Establish a centralized communication calendar and resource management mechanism to improve visibility across business teams and reduce overlapping, duplicated, or excessive user outreach.
• Build user preference and consent management capabilities to enable differentiated communication based on users’ region, language, lifecycle stage, behavior, preferences, and consent status.
• Design and continuously optimize company-wide user communication governance mechanisms.
• Lead the core product direction of the engagement platform, including unified data dashboards, event-triggered messaging engines, journey orchestration, and cross-channel frequency control.
• Drive the implementation of AI-powered personalization capabilities, including optimal send-time prediction, personalized content generation, and intelligent user segmentation.
• Coordinate cross-functional resources across Operations, Engineering, Data, Compliance, and other stakeholders to enable effective cross-channel collaboration and execution.
• Establish a comprehensive measurement framework for user engagement effectiveness and use data insights to drive continuous product optimization.

Requirements

• 5+ years of Product Management experience, preferably with platform products, CRM, notification platforms, growth platforms, or user engagement products.
• Strong understanding of major user communication channels and related product mechanisms, including Push Notifications, Email, SMS, and In-App Messaging.
• Experience with data products involving cross-channel attribution, user segmentation, and A/B testing.
• Experience with large-scale platform governance, workflow management, permission systems, approval mechanisms, prioritization frameworks, or rules engines.
• Strong platform product mindset, with the ability to abstract diverse business requirements into standardized, scalable, and reusable product capabilities.
• Strong analytical and structured problem-solving skills, with the ability to identify user engagement issues through data and translate insights into product improvements.
• Strong cross-functional collaboration and stakeholder management skills, with experience working across Product, Marketing, Growth, Operations, Engineering, Data, and Compliance teams.
• Familiarity with user lifecycle management, segmentation, personalization, experimentation frameworks, consent management, and engagement analytics is highly preferred.
• Experience in internet platforms, fintech, crypto, e-commerce, social platforms, or other large-scale consumer-facing businesses is preferred.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.