Product & Business Intelligence Analyst

IBPO Group Berhad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

IBPO Group Berhad in Malaysia is seeking a Business Intelligence Analyst to monitor product performance, analyze customer behavior, and prepare reports. You will develop dashboards and deliver KPI tracking to support decision-making across product lines.

You will collaborate with Product, Operations, Marketing and IT teams, using Excel, Power BI, Looker Studio, Tableau and SQL to turn data into actionable insights for business improvements.

Qualifications

• 2-5 years of experience in Business Analyst, Product Analyst, Strategy Analyst, or related roles.
• Experience in fintech, banking, lending, e-wallet, or digital products is an advantage.
• Strong analytical and problem-solving skills.
• Proficiency in Excel and reporting tools (Power BI, Looker Studio, Tableau or similar).
• Able to communicate insights clearly to business stakeholders.

Responsibilities

• Monitor product performance and key business metrics.
• Analyse customer behaviour, usage trends, and drop-off points.
• Prepare product adoption, engagement and conversion reports.
• Support product prioritisation with data-driven insights.
• Develop dashboards and reporting to improve visibility across products and initiatives.
• Track strategic objectives across product pillars.
• Identify risks, opportunities and actionable insights to support product and business decision-making.
• Work closely with Product, Operations, Marketing and Technology teams to define reporting and analytical requirements.

Skills

Analytical skills

Problem-solving

Insight communication

Independent worker

Education

Diploma or Degree in Business/Finance/Economics

Tools

Excel

Power BI

Looker Studio

Tableau

SQL

Job description

Monitor product performance and key business metrics.

Analyse customer behaviour, usage trends, and drop-off points.

Prepare product adoption, engagement and conversion reports.

Support product prioritisation with data-driven insights.

Support management decision-making through business performance analysis and actionable recommendations.

Analyse product, customer and portfolio performance trends.

Support customer segmentation, business intelligence and performance measurement initiatives.

Identify risks, opportunities and actionable insights to support product and business decision-making.

Develop dashboards and reporting to improve visibility across products and initiatives.

Build and maintain product and business dashboards.

Prepare management reports and KPI tracking.

Support business case development for new products and initiatives.

Track strategic objectives across product pillars.

Business Intelligence & Innovation

Support data-driven initiatives that enhance customer experience, business performance and decision-making.

Work closely with Product, Operations, Marketing and Technology teams to define reporting and analytical requirements.

Assist in identifying opportunities for automation, optimisation and business improvements through data and insights.

Contribute to the development of analytical frameworks that support future business capabilities.

Requirements

Diploma or Degree in Business, Finance, Economics, Statistics, Information Systems, or related field.

2-5 years of experience in Business Analyst, Product Analyst, Strategy Analyst, or related roles.

Experience in fintech, banking, lending, e-wallet, or digital products is an advantage.

Strong analytical and problem-solving skills.

Proficiency in Excel and reporting tools (Power BI, Looker Studio, Tableau or similar).

Basic understanding of databases and SQL is an advantage.

Able to communicate insights clearly to business stakeholders.

Preferred Attributes

Self-driven and able to work independently with minimal supervision.

Comfortable operating in an environment with evolving priorities and ambiguity.

Proactive, resourceful, and willing to take ownership of outcomes.

Strong business acumen with an interest in financial services and technology.

Able to collaborate effectively across Product, Operations, Marketing, and IT teams.

IBPO Group Berhad serves as the holding company to 5 subsidiaries under its umbrella, each excelling in diverse sectors, including financial services, property, investment and licensed financing channel. Together, we deliver an integrated suite of end-to-end services, tailored to meet the unique needs of our clients.

Founded in 2012 by Andy Lim, we lead innovation within the financial sector with AI-powered FinTech solutions like the in-house developed Fusion Financial System, ANIKA chatbot & kiosk, using advanced technologies to provide personalised, real-time financial insights.

We proudly serve clients make informed decisions and delivers excellent, trustworthy service nationwide.

What can I earn as a Business Intelligence Analyst