Principal Activation & Advisory Enablement, Insurance

AIA Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AIA Malaysia is seeking a seasoned professional to support the Customer Marketing unit, focusing on cross-selling and upselling all insurance offerings. You will craft personalised offers delivered via direct and partner channels to maximise customer lifetime value and loyalty.

The role requires deep knowledge of insurance products, strong analytical ability, and the capacity to collaborate with multiple distribution teams in an Agile environment to optimise outcomes.

Qualifications

• Bachelor’s degree in any discipline is required.
• 9 years in insurance/financial services with focus on products & customer campaigns.
• Knowledge of the insurance industry, product perspective; medical repricing is a bonus.
• Strong interpersonal and communication skills with stakeholder management.
• Analytical skills and business acumen are essential.

Responsibilities

• Support marketing campaigns and strategies to cross-sell and upsell insurance offerings.
• Create personalised offers delivered directly and through distribution channels.
• Maximise customer lifetime value and drive loyalty and repurchase.
• Work in an Agile manner with cross-functional teams to drive results.
• Understand product suite to drive future cross-sell and upsell opportunities.

Skills

Interpersonal communication

Stakeholder management

Analytical skills

Campaign management

Agile methodology

Education

Bachelor’s Degree in any discipline

Job description

AIA Malaysia is seeking a seasoned professional to support the Customer Marketing unit, focusing on cross-selling and upselling all insurance offerings. You will craft personalised offers delivered via direct and partner channels to maximise customer lifetime value and loyalty.

The role requires deep knowledge of insurance products, strong analytical ability, and the capacity to collaborate with multiple distribution teams in an Agile environment to optimise outcomes.