HNW Solutions Activation & Advisory Enablement, Principal

AIA Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AIA Malaysia is seeking a seasoned professional to support the Customer Marketing unit, focusing on cross-selling and upselling all insurance offerings. You will craft personalised offers delivered via direct and partner channels to maximise customer lifetime value and loyalty.

The role requires deep knowledge of insurance products, strong analytical ability, and the capacity to collaborate with multiple distribution teams in an Agile environment to optimise outcomes.

Qualifications

• Bachelor’s degree in any discipline is required.
• 9 years in insurance/financial services with focus on products & customer campaigns.
• Knowledge of the insurance industry, product perspective; medical repricing is a bonus.
• Strong interpersonal and communication skills with stakeholder management.
• Analytical skills and business acumen are essential.

Responsibilities

• Support marketing campaigns and strategies to cross-sell and upsell insurance offerings.
• Create personalised offers delivered directly and through distribution channels.
• Maximise customer lifetime value and drive loyalty and repurchase.
• Work in an Agile manner with cross-functional teams to drive results.
• Understand product suite to drive future cross-sell and upsell opportunities.

Skills

Interpersonal communication

Stakeholder management

Analytical skills

Campaign management

Agile methodology

Education

Bachelor’s Degree in any discipline

Job description

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better – because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' – in the work they do, the career they build, the life they live and the difference they make, so that together we can support even more people, including our own, to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About The Role

Support the Customer Marketing unit. You’ll support the marketing campaigns and strategies to cross‑sell and upsell all insurance offerings to customers. You’ll create personalised and relevant offers delivered directly and through the distribution channels, to maximise customer life‑time value, and drive customer loyalty & repurchase.

The person in this role will work in an Agile manner, open to new ways of working, and collaborate closely with many cross‑functional teams to drive results.

Role And Responsibilities

• Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments; run surveys, focus groups, and leverage digital and data insights to inform repeat purchase, cross‑sell, and upsell strategies.
• Get to know our agency distribution workforce and other distribution channels, gather consistent feedback and adjust efforts accordingly; analyze channel performance to shape tactics.
• Build strong relationships and continuously align with distribution teams to drive better outcomes from our distribution channels.
• Develop, plan and execute effective marketing campaigns and customer offers.
• Familiarise yourself with our front and back‑end systems (agent sales platform, agent app, customer app, back‑end operating systems) to design campaign‑management processes that work.
• Understand AIA’s product suite and leverage these products to drive future cross‑sell and upsell.
• Operate under the Agile methodology.

Minimum Job Requirements

• Bachelor’s Degree in any discipline.
• 9 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
• Knowledge of the insurance industry, particularly from a product perspective; prior experience in medical repricing would be a bonus.
• Strong interpersonal and communication skills, with good stakeholder management capability.
• Analytical skills and business acumen.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.