Performance Marketer

Velvet Vanity Sdn. Bhd.; Kuala Lumpur; On-site; MYR 42,000 - 72,000; Full time

Job summary

Velvet Vanity Sdn. Bhd. in Kuala Lumpur is seeking a Performance Marketing Executive to drive customer acquisition, revenue growth, and brand awareness through paid digital channels.

You will plan, execute, and optimize campaigns across Meta, Google, and TikTok to meet ROAS, CPA, CAC targets. You will analyze performance data, conduct A/B tests, and collaborate with creative and content teams to improve landing pages and messaging.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–4 years of experience in performance marketing, digital marketing, or paid media management.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, and Google Tag Manager.
• Strong understanding of digital advertising metrics, attribution models, and campaign optimization.
• Experience managing advertising budgets and achieving KPIs such as ROAS, CPA, CAC, and conversion rates.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta, Google Ads, TikTok, YouTube, and other relevant platforms.
• Manage campaign budgets and monitor performance to achieve target KPIs including ROAS, CPA, CAC, CTR, and conversion rates.
• Conduct audience targeting, retargeting, and lookalike audience strategies to improve campaign performance.
• Perform ongoing A/B testing on creatives, audiences, landing pages, and ad copy.
• Track, analyze, and report campaign performance using Google Analytics, Meta Business Manager, Google Ads, and other analytics tools.

Skills

Analytical skills

Data-driven

Campaign optimization

A/B testing

Budgets management

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

GA4

Google Tag Manager

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Velvet Vanity Sdn. Bhd. - Kuala Lumpur, Kuala Lumpur

The Performance Marketing Executive is a data-driven and results-oriented professional responsible for driving customer acquisition, revenue growth, and brand awareness through paid digital marketing channels. This role oversees the planning, execution, and optimization of performance marketing campaigns across platforms such as Meta, Google, and TikTok to achieve key business objectives and maximize return on ad spend (ROAS). The ideal candidate possesses strong analytical skills, a deep understanding of digital marketing trends, and a keen insight into consumer behavior. By leveraging data, testing strategies, and performance insights, they continuously optimize campaigns to deliver measurable business outcomes and sustainable growth.

Key Responsibilities

1. Paid Media Management

• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, YouTube, and other relevant platforms.
• Manage campaign budgets and monitor performance to achieve target KPIs including ROAS, CPA, CAC, CTR, and conversion rates.
• Conduct audience targeting, retargeting, and lookalike audience strategies to improve campaign performance.
• Perform ongoing A/B testing on creatives, audiences, landing pages, and ad copy.

2. Analytics & Reporting

• Track, analyze, and report campaign performance using Google Analytics, Meta Business Manager, Google Ads, and other analytics tools.
• Generate weekly and monthly performance reports with actionable insights and recommendations.
• Monitor customer acquisition funnels and identify opportunities for optimization.

3. Conversion Rate Optimization (CRO)

• Work closely with the creative, content, and web teams to improve landing page performance and user experience.
• Identify conversion bottlenecks and recommend improvements to increase lead generation and sales.

4. Digital Strategy

• Stay updated on digital marketing trends, platform updates, and emerging advertising opportunities.
• Support the development of digital marketing strategies aligned with business objectives.
• Collaborate with cross-functional teams to ensure campaign consistency across all marketing channels.
• Brief and coordinate with designers and content creators to develop high-performing ad creatives.
• Provide performance insights to guide creative direction and messaging.

6. Teamwork & Other Duties

• Work collaboratively with team members to achieve group KPIs.
• Support any tasks or assignments required to help the company achieve its targets.
• Attend training sessions, briefings, and product knowledge updates.
• Adhere to company policies, grooming standards, and code of conduct.
• Support initiatives that contribute to improving and optimising the Company's growth, including process improvements, sales optimisation ideas, customer engagement strategies, and operational enhancements, as reasonably required by Management.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-4 years of experience in performance marketing, digital marketing, or paid media management.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics (GA4), and Google Tag Manager.
• Strong understanding of digital advertising metrics, conversion tracking, attribution models, and campaign optimization.
• Experience managing advertising budgets and achieving KPIs such as ROAS, CPA, CAC, and conversion rates.
• Familiarity with e-commerce platforms and customer acquisition strategies is an advantage.
• Strong analytical, reporting, and problem-solving skills.

Preferred Attributes

• Data-driven mindset with a passion for continuous testing and optimization.
• Results-oriented with a strong focus on business growth and performance.
• Proactive, self-motivated, and able to work independently in a fast-paced environment.
• Strong communication and collaboration skills to work effectively with creative, content, and e-commerce teams.
• Creative thinker who can translate performance insights into actionable marketing strategies.
• Adaptable and eager to stay updated on digital marketing trends, platform updates, and emerging technologies.
• Detail-oriented with excellent time management and project coordination skills.