Performance Marketing Manager

Omnicom Media; Petaling Jaya; On-site; MYR 180,000 - 280,000; Full time

Job summary

IPG Mediabrands is seeking a Performance Marketing Manager to develop, manage, and execute strategic campaigns across a diverse client portfolio. This leader will own campaign execution, be data-driven, and translate business goals into measurable media outcomes.

You will lead a hands-on team, drive optimization through tests, attribution, and insights, and collaborate with planners to align strategies with client objectives. English fluency and strong stakeholder management are essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• Minimum 5 years of experience leading a performance marketing team.
• Strong command of English—written and verbal.
• Excellent communication, client engagement, and stakeholder management skills.

Responsibilities

• Define and lead performance marketing strategies across key channels: SEM, social, display, content discovery, mobile, and more.
• Collaborate closely with media planners to align performance strategies with campaign objectives.
• Tailor solutions based on client needs and integrate with agency teams.
• Set and manage acquisition and growth KPIs across performance channels.
• Continuously evaluate and adjust campaign strategies based on real-time data and KPIs.
• Champion multi-touch attribution to understand the full customer journey.
• Develop brand plans and lead Quarterly Business Reviews (QBRs).
• Drive test-and-learn initiatives including A/B and multivariate testing for optimization.

Skills

English proficiency

Analytics

Campaign optimization

Client engagement

Stakeholder management

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Google Ads

Google Analytics

Facebook Ads Manager

Facebook Business Manager

Google Tag Manager

Shopee Ads

Lazada Ads

Job description

About the role

As the Performance Marketing Manager at IPG Mediabrands, you’ll play a key role in developing, managing, and executing strategic performance marketing campaigns across a diverse portfolio of clients. This role requires a dynamic leader who is hands‑on with campaign execution, passionate about data, and skilled in translating business goals into impactful media outcomes.

Key Responsibilities

Strategy & Campaign Leadership

• Define and lead performance marketing strategies across key channels: SEM, social media, display, content discovery, mobile, and more.
• Collaborate closely with media planners to ensure alignment of performance strategies with overall campaign objectives.
• Tailor solutions based on client needs—both stated and unstated—and support seamless integration with agency teams.
• Set and manage acquisition and growth KPIs across performance channels.
• Continuously evaluate and adjust campaign strategies based on real‑time performance data and KPIs.
• Champion the use of multi‑touch attribution models to understand the full customer journey and optimize conversion pathways.
• Develop brand plans and lead Quarterly Business Reviews (QBRs), tracking key campaign metrics and performance.
• Drive test‑and‑learn initiatives including A/B and multivariate testing to inform optimization and innovation.

Market & Product Insights

• Understand client businesses and internal product offerings in-depth.
• Monitor competitor activity to identify gaps and new opportunities.
• Leverage audience insights to improve targeting, segmentation, and engagement across platforms.
• Identify and explore emerging formats, platforms, and technologies to push campaign innovation.

Analytics & Reporting

• Promote a data‑driven culture by embedding analytical thinking across the team.
• Translate data into actionable insights that enhance marketing effectiveness and business outcomes.

Client Servicing

• Act as a day‑to‑day performance marketing lead for clients, working closely with internal media planning and performance teams.
• Guide the team to proactively identify client challenges and offer innovative, performance‑driven solutions.

Leadership & Team Development

• Oversee the performance marketing team, ensuring clarity of direction, timely delivery, and workload management.
• Keep the team informed and upskilled in the evolving digital ecosystem—tools, platforms, formats, and best practices.
• Support the Head of Performance in identifying and capturing organic growth opportunities.
• Inspire, coach, and motivate team members to bring fresh thinking and elevate client outcomes.

Tools & Platforms

Proficiency in the following platforms is essential:

• Google Ads & Google Analytics
• Facebook Ads Manager & Facebook Business Manager
• Google Tag Manager
• Shopee & Lazada Ads Platforms

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Minimum 5 years of experience leading a performance marketing team.
• Strong command of English—both written and verbal.
• Excellent communication, client engagement, and stakeholder management skills.
• Deep understanding of digital platforms, analytics, and performance optimization.

At IPG Mediabrands, we don’t just drive performance—we build meaningful connections between brands and people. If you’re ready to lead bold ideas and deliver real results, we’d love to hear from you.