Performance Marketing Executive (Paid Ads - Creative Design)

JOMVENTURES TRAVEL & TOURS SDN BHD; Sepang; On-site; MYR 41,000 - 49,000; Full time

Benefits offered by this job

Cell phone reimbursement

Work from home

Job summary

JOMVENTURES TRAVEL & TOURS SDN BHD in Sepang, Selangor is seeking a hands-on Performance Marketing Executive specializing in Paid Ads and Creative Design. You will manage campaigns across Meta, Google, and TikTok, while producing creative visuals and promotional content to drive inquiries and sales.

The role requires data-driven decision making, strong design skills (Canva/Adobe), and the ability to optimise across platforms based on performance metrics. Travel industry experience is a plus.

Qualifications

• Minimum 2 years of hands-on experience in Performance Marketing, Digital Marketing, Paid Ads or related roles.
• Must have practical experience managing Meta Ads.
• Experience managing Google Ads and TikTok Ads is preferred.
• Must have experience creating marketing or advertising designs.
• Proficient in Canva and/or Adobe Photoshop, Illustrator or similar design tools.
• Basic video editing skills using CapCut, Adobe Premiere Pro or similar software.
• Able to independently create posters, digital advertisements and promotional materials.
• Good understanding of CPL, CPA, CTR, CPC, ROAS and conversion rates.
• Familiar with audience targeting, retargeting and advertising funnels.
• Basic knowledge of GA4, Google Tag Manager and conversion tracking.
• Strong analytical and problem-solving skills.
• Creative with a good understanding of visual layout, typography and advertising design.
• Able to work independently and take ownership of campaign performance.
• Good communication skills in Bahasa Malaysia and English.
• Experience in the travel, tourism, hospitality or service industry will be an added advantage.

Responsibilities

• Plan, set up, manage and optimise paid advertising campaigns across Meta Ads, Google Ads and TikTok Ads.
• Develop advertising strategies based on company sales targets and campaign objectives.
• Monitor advertising performance daily and analyse metrics (CPA, ROAS, CTR, CPC, Conversion Rate).
• Optimise campaigns, audiences, budgets, placements and creatives based on performance.
• Conduct A/B testing for ads, audiences, headlines, copywriting and visuals.
• Identify high-performing campaigns and recommend scaling strategies.
• Monitor and control advertising budgets for efficiency.
• Create and design advertising creatives for multiple platforms.
• Design promotional posters and campaign visuals with branding guidelines.
• Produce simple video advertisements or short-form content when required.
• Edit photos/videos into advertising materials and test variations.

Skills

Performance marketing

Meta Ads

Google Ads

TikTok Ads

Canva

Adobe Photoshop

Illustrator

CapCut

Video editing

Tools

Facebook/Instagram Ads Manager

Google Analytics 4

Google Tag Manager

Job description

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Performance Marketing Executive (Paid Ads - Creative Design)

JOMVENTURES TRAVEL & TOURS SDN BHD – Sepang, Selangor

Performance Marketing Executive (Paid Ads & Creative Design)

Salary: RM4,000 per month
Job Type: Full-Time

Job Description

We are looking for a Performance Marketing Executive (Paid Ads & Creative Design) who is hands-on, data-driven and creative to join our team at PrivateTour.my.

The successful candidate will be responsible for managing paid advertising campaigns, monitoring campaign performance and producing creative advertising materials such as posters, promotional visuals and basic video content.

This role is suitable for someone who understands both performance marketing and creative design, and is able to use data to continuously improve advertising results.

Responsibilities

• Plan, set up, manage and optimise paid advertising campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads
• TikTok Ads
• Develop advertising strategies based on company sales targets, travel packages and campaign objectives.
• Monitor advertising performance on a daily basis.
• Analyse campaign metrics including:
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Conversion Rate
• Optimise campaigns, audiences, budgets, placements and creatives based on performance.
• Conduct A/B testing for advertisements, audiences, headlines, copywriting, visuals and offers.
• Identify high-performing campaigns and recommend suitable campaigns for scaling.
• Monitor and control advertising budgets to ensure efficient spending.
• Create and design advertising creatives for Facebook, Instagram, TikTok, Google and other digital platforms.
• Design promotional posters, campaign visuals, social media advertisements and marketing materials.
• Create multiple creative variations for advertising testing.
• Produce simple video advertisements, reels or short-form promotional content when required.
• Edit photos and videos into suitable advertising materials.
• Develop creative concepts, advertising hooks, headlines and campaign angles.
• Ensure all creative materials follow company branding and visual guidelines.
• Analyse creative performance and identify which designs, videos or advertising angles generate better results.
• Work closely with the Sales team to evaluate lead quality and actual sales conversion.
• Monitor website and campaign tracking using tools such as Meta Pixel, TikTok Pixel, Google Analytics 4 and Google Tag Manager.
• Prepare weekly and monthly advertising performance reports.
• Stay updated with current digital advertising trends, platform updates and competitor activities.

Requirements

• Minimum 2 years of hands-on experience in Performance Marketing, Digital Marketing, Paid Ads or related roles.
• Must have practical experience managing Meta Ads.
• Experience managing Google Ads and TikTok Ads is preferred.
• Must have experience creating marketing or advertising designs.
• Proficient in Canva and/or Adobe Photoshop, Illustrator or similar design tools.
• Basic video editing skills using CapCut, Adobe Premiere Pro or similar software.
• Able to independently create posters, digital advertisements and promotional materials.
• Good understanding of CPL, CPA, CTR, CPC, ROAS and conversion rates.
• Familiar with audience targeting, retargeting and advertising funnels.
• Basic knowledge of GA4, Google Tag Manager and conversion tracking.
• Strong analytical and problem-solving skills.
• Creative with a good understanding of visual layout, typography and advertising design.
• Able to work independently and take ownership of campaign performance.
• Good communication skills in Bahasa Malaysia and English.
• Experience in the travel, tourism, hospitality or service industry will be an added advantage.

Preferred Candidate

We are looking for someone who is able to:

• Manage paid advertisements independently.
• Create their own advertising creatives.
• Understand why an advertisement is performing well or poorly.
• Improve CPL, CPA and overall campaign performance.
• Create attractive designs that are focused on generating enquiries and sales.
• Analyse campaign data and make decisions based on performance.
• Continuously test new advertising strategies and creatives.

Candidates are encouraged to provide a portfolio of previous advertising creatives, campaigns or performance results during the application process.

Pay: From RM4,000.00 per month

• Cell phone reimbursement
• Work from home

Experience:

• Performance Marketing/ Digital Advertising/ Paid Media: 2 years (Preferred)

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