Partner Sales Development Representative - Southeast Asia

WATI.io; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Wati is the world’s leading WhatsApp-first conversational growth platform helping businesses strengthen customer relationships and accelerate revenue growth.

As a Partner SDR you will identify, recruit, and activate a high-performing network of Resellers, Digital Agencies, and Integrators across Southeast Asia, focusing on Hong Kong, Malaysia, and Singapore. You will ensure partners are equipped and empowered to succeed with Wati’s engagement solutions.

Qualifications

• 2+ years in Partnership, SDR, or B2B SaaS sales.
• Bachelor's degree required.
• Fluent in English, Mandarin, Cantonese.
• Excellent verbal and written communication.
• CRM and data-tracking proficiency; Excel and PPT.

Responsibilities

• Expand the partner ecosystem by researching, identifying, and recruiting high-value prospects across Affiliates, Resellers, and Technology Integrators.
• Design and execute multi-channel outbound partner plays to build a pipeline of collaborators.
• Lead vetting, onboarding, and enablement—develop pitch decks, FAQs, one-pagers, and battle cards for partners.
• Qualify partner-generated leads and hand off to Account Executives.
• Act as first contact for inbound partner inquiries and assess strategic fit for onboarding.
• Provide GTM support to help close initial partner opportunities.
• Continuously analyze SEA partner landscape to identify gaps and new integration opportunities.

Skills

Relationship building

Growth mindset

Clear communication

Analytical

Ecosystem passion

Education

Bachelor's degree

Tools

CRM

MS Excel

PowerPoint

Job description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

Role Overview

As aPartner SDR, you are the strategic engine behind Wati’s indirect revenue growth. This isn't just about chasing individual deals—it’s about building a scalable machine. You will identify, recruit, and activate a high-performing ecosystem ofResellers, Digital Agencies, and Integratorsacross Southeast Asia. Focusing on Hong Kong, Malaysia, and Singapore, your mission is to ensure every partner is equipped, inspired, and empowered to succeed with Wati’s customer engagement solutions.

Key Responsibilities

• Ecosystem Expansion: Research, identify, and recruit high-value partner prospects across various streams, including Affiliates, Resellers, and Technology Integrators.
• Strategic Outreach: Design and execute multi-channel outbound "partner plays" (cold calling, LinkedIn, email) to build a pipeline of potential collaborators.
• Partner Activation & Enablement: Lead the "vet and groom" process. Conduct training sessions and develop enablement kits (pitch decks, FAQs, one-pagers, battle cards) to ensure partners can confidently represent Wati.
• Lead Management: Qualify partner-generated leads and navigate them through the sales funnel, ensuring a seamless hand-off to Account Executives.
• Inbound Management: Act as the first point of contact for inbound partner inquiries, vetting them for strategic fit and onboarding them into the training program.
• GTM Support: Act as a "concierge" for a partner’s first Go-To-Market motion, providing the support needed to close their initial sales opportunities.
• Market Analysis: Continually analyze the SEA partner landscape to identify gaps and opportunities for new integration or referral alliances.

Who You Are

• A Relationship Builder: You can turn a cold prospect into a brand advocate through effective questioning and high-integrity communication.
• Growth-Minded: You thrive in "hyper-growth" environments where processes are built as they are run.
• Articulate & Persuasive: You can simplify complex technical concepts into clear value propositions for partners.
• Analytically Driven: You are organized and comfortable using CRM data and Excel to track performance and optimize your partner outreach.
• Ecosystem Passionate: You have a genuine interest in the SaaS startup world and the future of conversational commerce.

• Experience: 2+ years of success in a Partnership, SDR, or B2B Sales role within the SaaS industry.
• Education: Bachelor’s Degree holder.
• Language Mastery: Professional fluency inEnglish, Mandarin, and Cantonese is required to support our key SEA markets (HK, MY, SG).
• Communication Skills: Superior verbal and written skills; you must be fearless on the phone and thoughtful in your written outreach.
• Technical Toolset: Proficiency in CRM workflows, MS Excel for data tracking and PPT for partner presentations.
• Track Record: A proven history of hitting (and exceeding) performance targets.