Panel Support Specialist (Data Management Chinese Speaker)

NielsenIQ; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

Job summary

NielsenIQ is seeking a Panel Support Specialist in Malaysia to help manage TV and Digital panel members and ensure data quality. You will handle member queries, troubleshoot issues, and support in communications such as newsletters and campaigns.

Based in Malaysia with cross-border collaboration to Singapore, you’ll engage with vendors and panelists while maintaining tight data controls in a fast-paced environment.

Qualifications

• Bilingual communication in English and Chinese; Malay a plus.
• Degree or diploma in marketing, business, or communications.
• Basic database knowledge and data management understanding.
• Strong attention to detail and multi-tasking ability.
• Experience in customer service or panel management is a plus.

Responsibilities

• Address panel member queries via email and other channels with care.
• Troubleshoot TV/Digital panel app and software issues.
• Maintain and validate panel member databases and QA checks.
• Create and edit content for newsletters, bulletins, and campaigns.
• Perform data checks and highlight discrepancies for stakeholders.
• Assist in panel communications and engage vendors/members.
• Collaborate remotely with cross-functional teams.

Skills

English & Chinese

Malay (optional)

Strong communication

Attention to detail

Remote collaboration

Education

Diploma or Bachelor’s in Marketing / Business Admin / Mass Communications

Tools

Microsoft Excel

Microsoft Office

Job description

• Full-time

Job Description

Join our dynamic market research company at the forefront of Television Audience Measurement team in Singapore (SG-TAM). As a Panel Support Specialist at GfK, you'll play a pivotal role in ensuring the smooth operation of our panel management, dedicated to optimizing member compliancy and data accuracy. The successful candidate will be based in Malaysia, working closely as part of Panel Management Team in Singapore, responsible for communication with panel members in Singapore research panels and liaising with different stakeholders.

Overview: We're seeking a proactive and independent Panel Support Specialist to oversee the seamless interaction with our TV and Digital panel members. This role involves managing a variety of tasks, including troubleshooting app/ software challenges faced by panel members, reporting issues to the relevant stakeholders and follow-up per case, conducting re-training sessions as needed to vendors/ members when needed. Additionally, you'll be supporting in panel communications to run campaigns and boost engagement with panel members.

Responsibilities:

• Effectively address queries and concerns from panel members through email and other communication channels. Provide timely and accurate responses, maintaining a high standard of customer service and experience.
• Troubleshoot and address issues reported by panel members (i.e. TV and Digital panels and Content Insights panels)
• Conduct panel member database maintenance and quality control validations from time to time
• Provide support to in panel communications, write and edit high-quality content for various communication channels, including monthly newsletters, weekly bulletins, web member portal updates, email campaigns, and other ad-hoc materials. Ensure content is engaging, informative, and tailored to the preferences of our panel members.
• Perform detailed data checks and reporting, highlighting any discrepancies or potential issues
• Support in managing database of household, individual and technical information
• Support in market research fieldwork to collect media consumption and annual updates on social demographic information from panel members
• Proactively engage and manage technicians/part-timers to ensure operation runs smoothly
• Comfortable collaborating remotely with fellow team members and with cross-functional teams within the organization, such as market researchers, data processing, and technical teams, to gather insights and information required

Qualifications

• Strong communication skills in both spoken English and Chinese, with comfort interacting with panel members over the phone. Additional language proficiency i.e. Malay language is a plus
• Minimum diploma/ bachelor’s degree in marketing, business administration, mass communications or other relevant field or equivalent practical experience
• Basic knowledge of databases welcomed, how they are managed, and store data, understanding of relational database
• Exceptional attention to detail and ability to manage multiple tasks effectively
• Ability to thrive in a fast-paced environment and work collaboratively in a remote team setting
• A self-starter and able to perform well with minimal supervision
• Good level of numeracy and logical comprehension.
• Prior experience in customer service, consumer/digital panel management, market research fieldwork and analysis is advantageous
• Excellent skills in Microsoft Office, particularly Excel
• Previous experience in newsletters writing, content creation, copywriting, or content marketing is a plus

Additional Information

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion

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