National Sales Manager Malaysia

Triumph Group; Petaling Jaya; On-site; MYR 300,000 - 420,000; Full time

Job summary

Triumph Group in Petaling Jaya, Malaysia, is seeking a National Sales Manager to oversee sales operations across Malaysia. You will lead a growing team, drive revenue, and ensure superior service to B2B, B2C, online customers, and trade partners.

The role requires 8+ years of sales leadership in the D2C or retail sector, experience with multi-store management, and strong English communication. Aiming to optimize merchandising, budgets, and regional expansion, you will report to the Commercial

Qualifications

• Strong written and spoken English; clear communication for senior stakeholder engagement.
• Excellent interpersonal and presentation abilities to lead and motivate teams.
• Experience in MNCs and collaborating with global stakeholders is preferred.
• Proven track record of driving sales growth for 30+ stores across Malaysia.

Responsibilities

• Oversee sales operations and maximize sales opportunities.
• Hire, train, and mentor the sales team; manage event spaces and service standards.
• Act as deputy for the Commercial Director in their absence.
• Drive B2B, B2C, online, and trade partner sales and relationships.
• Develop and implement national sales strategy with clear goals and KPIs.
• Monitor performance against targets and adjust plans to improve results.
• Utilize Excel and Power BI for reporting and stock management.

Skills

English proficiency

Interpersonal skills

Presentation skills

Retail leadership

Multi-store management

Tools

Excel

Power BI

Job description

Triumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph® and sloggi®. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).

Learn more about Triumph on:

www.triumph.com

www.facebook.com/Triumph/

www.instagram.com/Triumph/

www.linkedin.com/company/triumph-international/

Our Sales Department in Petaling Jaya, Malaysia is looking for a

NATIONAL SALES MANAGER MALAYSIA

Purpose of the Job

• Oversee sales operations, maximizing sales opportunities.
• Collaborate with the store management team to achieve budget, goals, and KPIs.
• Ensure full compliance with all company policies and procedures.
• Hire and manage a team, efficiently manage event spaces, and maintain high service standards.
• Act as a deputy for the Commercial Director in their absence.
• Serve and sell effectively to B2B, B2C, online customers, and trade partners.

Your Responsibilities:

Sales Strategy and Development

• Develop and implement a comprehensive national sales strategy, setting goals and targets for the sales team and individual Business Associates (BAs).
• Monitor and evaluate sales performance against targets and KPIs, identifying areas for improvement and implementing corrective measures.
• Identify opportunities for market expansion, explore new territories, and cultivate new retail sales channels and distribution opportunities.

Sales Execution and Optimization

• Maximize sales ROI by utilizing all available information and resources effectively. Increase average basket size and overall transactions.
• Implement sales plans, promotions, and follow the marketing calendar. Manage seasonal changes and ensure high standards of merchandising to enhance the shopping experience.
• Analyze sales figures and market research to forecast trends and demand. Develop annual sales budgets and plans in collaboration with other departments.
• Manage the national sales budget, including expenses related to sales activities, travel, and personnel. Generate and present sales reports and analyses to the management team.
• Utilize advanced Excel skills for complex commercial reporting tasks, including data manipulation and generating insightful reports. Ensure accuracy and clarity in data presentation.
• Utilize tools like Power BI to ensure optimal stock availability and manage inventory efficiently.

Sales Strategy and Development

• Develop and implement a comprehensive national sales strategy, setting goals and targets for the sales team and individual Business Associates (BAs).
• Monitor and evaluate sales performance against targets and KPIs, identifying areas for improvement and implementing corrective measures.
• Identify opportunities for market expansion, explore new territories, and cultivate new retail sales channels and distribution opportunities.

Sales Execution and Optimization

• Maximize sales ROI by utilizing all available information and resources effectively. Increase average basket size and overall transactions.
• Implement sales plans, promotions, and follow the marketing calendar. Manage seasonal changes and ensure high standards of merchandising to enhance the shopping experience.
• Analyze sales figures and market research to forecast trends and demand. Develop annual sales budgets and plans in collaboration with other departments.
• Manage the national sales budget, including expenses related to sales activities, travel, and personnel. Generate and present sales reports and analyses to the management team.
• Utilize advanced Excel skills for complex commercial reporting tasks, including data manipulation and generating insightful reports. Ensure accuracy and clarity in data presentation.
• Utilize tools like Power BI to ensure optimal stock availability and manage inventory efficiently.
• Lead, motivate, and mentor the sales team to achieve high performance and productivity. Provide guidance and support to cultivate a positive working culture and drive team success.
• Plan and manage work schedules to ensure optimal coverage during seasonal, business, and event peaks.
• Manage all aspects of the sales team, including hiring, training, performance reviews, and appraisals. Ensure each team member's training needs are met and conduct regular evaluations to address performance issues.
• Establish clear communication channels to support the team and facilitate effective information sharing. Assist in building and maintaining a strong sales and service culture in collaboration with the Commercial Director.

Customer Excellence & Relationship Management

• Ensure high standards of customer service across stores and trades by implementing and monitoring the company’s service values.
• Provide a welcoming, attentive, and knowledgeable service on the sales floor and ensure staff adhere to required service standards.
• Maintain a comfortable and convenient shopping environment through effective merchandise displays and testers.
• Address and respond to customer complaints and comments promptly.
• Build and maintain strong relationships with key clients and accounts. Establish and nurture partnerships with department stores, wholesalers, and other potential sales channels.

Operational / Efficiency

• Ensure full compliance with standard SOPs, procedures, rules, payroll, and regulations. Implement profit protection measures.
• Minimize losses and maximize store profitability by achieving targets for staff costs, theft, and controllable expenses.
• Forward plan for seasonal changes in sales, covering, sales events, promotions, space and equipment needs, and appropriate stock availability.
• Adhere to legal and company regulations, policies, and safeguard company assets through health and safety and security policies.
• Lead negotiations with retail partners and distributors to secure favourable terms and agreements. Tailor strategies to address market needs.
• Collaborate with HR, marketing, merchandising, and finance teams to ensure retail strategies align with overall business goals.
• Work with the marketing department to develop effective sales and promotional materials.

Your ideal profile:

• 8+ years of experience in driving sales growth and managing overall retail sales, including P&L, in the Direct-to-Consumer retail industry, ideally in women’s fashion, apparel, sporting goods, or lifestyle consumer goods.
• Strong written and spoken English skills.
• Excellent interpersonal and presentation abilities.
• Experienced in working in MNC, ideally having worked with Global stakeholders.
• Proven experience managing sales growth for 30+ stores across the Malaysia region.