National Beverage Sales Leader

Mamee; Kuantan; On-site; MYR 420,000 - 660,000; Full time

Job summary

Mamee is seeking a high-impact National Sales Director to drive the beverage portfolio across General Trade (GT) and Modern Trade (MT) in Malaysia. You will own the annual national sales plan, translate priorities into channel strategies, and lead a high-performing team to deliver revenue growth and profitable market execution.

You will manage distributor partnerships, MT key accounts, and trade investments, ensuring rigorous governance, accurate forecasts, and strong in-market performance

Qualifications

• Degree preferred but not mandatory; proven sales leadership and execution capability.
• FMCG sales experience with GT and MT leadership; beverage category preferred.
• Experience in national sales planning, distributor and route-to-market management, trade investment and P&L decision-making.
• Proven ability to lead managers and field teams and influence across functions.
• Strong numerical and analytical skills; proficient in Excel and PowerPoint; ERP/BI systems an advantage.
• Willing to travel extensively within Malaysia.

Responsibilities

• Develop and execute the annual national sales plan for GT and MT.
• Own sales delivery by channel, region, customer and SKU with targets.
• Translate priorities into clear channel strategies and execution standards.
• Manage distributor targets, reviews and recovery plans.
• Improve outlet execution, pricing and promotion compliance.
• Lead MT and key account planning and negotiations with customers.
• Oversee trade investment budget and ROI measurement.
• Lead monthly sales forecast and coordination with Demand Planning and Supply Chain.

Skills

Sales leadership

Execution capability

FMCG sales experience

Distributor management

Key account planning

Education

Degree preferred

Tools

Microsoft Excel

PowerPoint

ERP systems

Business Intelligence tools

Job description

Mamee is seeking a high-impact National Sales Director to drive the beverage portfolio across General Trade (GT) and Modern Trade (MT) in Malaysia. You will own the annual national sales plan, translate priorities into channel strategies, and lead a high-performing team to deliver revenue growth and profitable market execution.

You will manage distributor partnerships, MT key accounts, and trade investments, ensuring rigorous governance, accurate forecasts, and strong in-market performance