[MYSG] Content & Advocacy Manager

Loreal; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

L’Oréal in Malaysia seeks a Content & Advocacy Manager to build creator communities and amplify brand messages across platforms. You will foster relationships with creators, plan campaigns, and drive organic engagement while maximizing ROI and ensuring consistency with the brand voice.

Reporting to the Marketing Director, you will manage campaigns, oversee content creation, and coordinate online and offline experiences to broaden reach with authentic creators and influencers.

Qualifications

• Bachelor’s degree in marketing, management, mass communication, PR or related field.
• At least 5 years proven experience in multinational/FMCG/e-commerce.
• Proficient in Excel and PowerPoint.
• Strong presentation and communication skills.
• Detail-oriented with strong project management.
• Able to liaise with all levels and work under pressure.
• Proficient in English.

Responsibilities

• Build long-term relationships with creators and influencers.
• Amplify brand messages and drive organic engagement.
• Manage creator communities and campaigns.
• Track performance with data-driven insights.
• Design engaging brand experiences and events.
• Oversee content creation and amplification strategies.

Skills

Strategic thinker

Analytical

Communication

MS Office

Education

Marketing degree

PR related field

Tools

MS Office

Excel

PowerPoint

Job description

Who is L’Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L'Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do?

Reporting into the Marketing Director, you will be the Content & Advocacy Manager where your main mission is to build long-term relationships and a wide community of creators and influencers, by fostering strong connections. Amplify the brand’s message to a wider audience and drive organic engagement (non-paid). Maximize ROI, expand the reach, and nurture an online community. Deep understanding of the brand to optimize content that resonates with the target audience.

You Are Expected To Manage The Following

• BUILDS & MANAGE CREATOR COMMUNITIES
  • Strategically identify, recruit, and nurture relationships with a diverse range of creators (top-tier to micro influencers), tailoring strategies to each group.
• DRIVE ENGAGING CONTENT & CAMPAIGNS
  • Use social listening to spot trends and insights, craft data-driven campaigns, and empower creators to develop compelling content that aligns with brand message.
• CREATE & AMPLIFY BRAND EXPERIENCES
  • Design and execute impactful online and offline experiences (events, trips, etc.) that resonate with target audiences and encourage creators to share their experiences for wider reach.
• TRACK, ANALYSE, & OPTIMIZE
  • Monitor campaign performance, analyse results, and use data-driven insights to optimize strategies and demonstrate the program's value to stakeholders.
• CONTENT AMPLIFICATION
  • Conceptualize and oversee the creation of engaging content.
  • Identify high-performing organic content and strategically amplify it through paid promotion, expanding reach and maximizing engagement.
• PERFORMANCE-DRIVEN CAMPAIGN MANAGEMENT
  • Manage campaign budgets to ensure efficient allocation.
  • Paid creator relationship.
  • Continuously track, analyze, and report on campaign performance metrics, identifying key trends and areas for improvement.
  • Use data-driven insights to inform campaign adjustments and drive superior results.

Your Key Stakeholders

• Marketing Director
• Group Product Manager, Product Managers
• Online Brand Manager
• A&I Director

Who are we looking for?

• Bachelor’s degree in marketing, Business Management, Mass Communication, PR or any related field.
• At least 5 years proven experience, ideally in either in a multinational / FMCG / e-commerce / Retail / merchandising or health & beauty company.
• Experiences and exposure in trade marketing and/or brand marketing.
• Creative with strong Problem Solving & Analytical skills (Excel and PowerPoint).
• Detail-oriented with strong project management skills.
• Competent in MS Office (Excel and PowerPoint).
• Good presentation and communication ability.
• Able to liaise with all levels of people internally and externally.
• Able to work under pressure and tight deadlines.
• Proficient in English

L’Oréal Competencies

• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.