Multi-Brand CRM Lifecycle Architect

Carousellgroup; Kuala Lumpur; Presencial; MYR 90.000 - 150.000; Jornada completa

Descripción de la vacante

Carousell Group is seeking a CRM Specialist to own and grow lifecycle marketing across Mudah and Carousell. You will drive activation, engagement, retention, and reactivation through targeted campaigns, audience segmentation, and personalised experiences.

You will collaborate with Product, Data, Analytics, and Brand teams to develop scalable CRM programmes, playbooks, and governance, delivering measurable business outcomes across brands and marketplace categories.

Formación

• 3–5 years of experience in CRM, Lifecycle Marketing, or Marketing Automation.
• Experience managing multiple customer segments, campaigns, CRM channels, lifecycle journeys, product categories, or business objectives.
• Proven track record of executing and optimising lifecycle programmes and customer journeys.

Responsabilidades

• Plan, execute, and optimise CRM campaigns across Push, In-App, Email, SMS, and WhatsApp channels across Mudah and Carousell.
• Own campaign calendars and ensure timely delivery of lifecycle, promotional, and behavioural campaigns.
• Build and optimise lifecycle journeys across onboarding, activation, engagement, retention, and reactivation.
• Develop audience segments based on user behaviour, marketplace activity, lifecycle stage, and business priorities.
• Identify opportunities to improve user engagement through personalisation, automation, and behavioural targeting.
• Maintain and enhance CRM workflows and automation programmes.
• Partner with Product, Data, Analytics, and Business teams to align CRM priorities with customer, category, marketplace, and commercial objectives.
• Manage day‑to‑day CRM platform operations across Mudah, Carousell and dual‑brand initiatives where relevant.

Conocimientos

Braze

MoEngage

Clevertap

HubSpot

Salesforce Marketing Cloud

Excel

Google Sheets

SQL

BI tools

A/B testing

Descripción del empleo

Carousell Group is seeking a CRM Specialist to own and grow lifecycle marketing across Mudah and Carousell. You will drive activation, engagement, retention, and reactivation through targeted campaigns, audience segmentation, and personalised experiences.

You will collaborate with Product, Data, Analytics, and Brand teams to develop scalable CRM programmes, playbooks, and governance, delivering measurable business outcomes across brands and marketplace categories.