CRM Growth Architect — Lifecycle Marketing Pro

Mudah.my; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

Mudah.my is seeking a CRM Specialist to own and grow our customer lifecycle marketing across Mudah and Carousell. You will support multiple customer segments, lifecycle journeys, and business objectives across marketplace categories and brands.

The role involves collaborating with Product, Data, and Business teams to improve activation, engagement, retention and reactivation through targeted communications.

Qualifications

• 3-5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.
• Experience managing multiple customer segments, campaigns, CRM channels, lifecycle journeys, product categories, or business objectives.
• Proven track record of executing and optimising lifecycle programmes and customer journeys.

Responsibilities

• CRM Campaign Management: Plan, execute, and optimise campaigns across Push, In-App, Email, SMS, and WhatsApp.
• Lifecycle Marketing & Automation: Build and optimise onboarding, activation, engagement, retention and reactivation journeys.
• CRM Strategy & Roadmap: Propose lifecycle marketing and segmentation strategies to improve engagement and outcomes.
• Data, Testing & Optimisation: Monitor performance; run A/B tests and analyse results to identify opportunities.
• Cross-Functional Collaboration: Partner with Product, Data, Analytics and Business teams; support launches and campaigns.
• CRM Operations & Platform Management: Manage day-to-day CRM platform operations; develop best practices and governance.

Skills

CRM expertise

Lifecycle marketing

Data analysis

Stakeholder management

Tools

Braze

MoEngage

Clevertap

HubSpot

Salesforce Marketing Cloud

Excel

SQL

Job description

Mudah.my is seeking a CRM Specialist to own and grow our customer lifecycle marketing across Mudah and Carousell. You will support multiple customer segments, lifecycle journeys, and business objectives across marketplace categories and brands.

The role involves collaborating with Product, Data, and Business teams to improve activation, engagement, retention and reactivation through targeted communications.