Media Planning Manager

Publicis Groupe Holdings B.V; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Benefits offered by this job

Generous leave entitlements

Comprehensive medical coverage

Phone Allowance

Hybrid working schedule

Job summary

Publicis Groupe Holdings B.V in Kuala Lumpur is looking for a Senior Media Planning Manager to be the primary contact for clients and oversee communication planning and buying processes. This role requires the establishment of strong client relationships and the management of day-to-day operations on assigned accounts.

Candidates should demonstrate proficiency in media applications, financial management, and industry insights. The position comes with generous benefits, including comprehensive medical coverage and a hybrid work schedule.

Qualifications

• Proficient in client relationship management and communication.
• Experience in media applications and tools.
• Strong financial management skills.

Responsibilities

• Establish and manage client relationships.
• Oversee communications planning and media buying.
• Conduct thorough media analysis for campaign strategies.
• Manage financial aspects and invoicing of campaigns.
• Leverage industry knowledge for strategic media development.

Skills

Client Management

Media Applications Proficiency

Research & Analysis

Financial Management

Investment Management

Job description

Responsibilities

A Senior Media Planning Manager’s role is the primary contact for clients on tactical requests and to oversee the day-to-day communications planning and/or buying process for the assigned accounts. This involves translating the clients’ marketing brief to communication implementation together with the team.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Client Management

   Establish a partner-relationship with clients by being involved in the business environment.

   Provide business solutions through media approaches for assigned brands.

   Ensure professional deliveries in all client dealings.

   Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).

   Take ownership for assigned brands.

   Build and coach high performing team members as required.

2. Business Partner Management

   Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients or a smooth campaign placement.

   Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.

   Ensure clear documentation on all communications with business partners.

   Ensure best value from all negotiations across media owners and campaigns.

   Manage and resolve conflicts between team members and media owners.

3. Research & Media Applications Proficiency

   Proficient in all syndicated and proprietary media applications.

   Display competency in using advanced functions in each tool.

   Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.

   Proficient in using agency's planning approach.

4. Financial

   Assist the team members to reconcile all media payment variances of assigned brands.

   Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).

   Follow-up with clients on ageing matters.

5. Industry Knowledge (Consumer, Business or Brand Insights)

   Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.

   Evaluate the strategic implications of media/ industry/brand developments.

   Leverage media to achieve brand objectives, hence providing in-depth evaluations or proposals to assigned campaigns.

   Initiate alternative resources on consumer/brand/ business insights apart from industry sources.

6. Investment Management

   Optimize the given investment or allocate appropriate investments by medium/brands.

   Provide investment consultation to client on appropriate budget to meet the desired objectives.

   Supervise on cost management for brand across medium used.

   Master contract management (e.g. propose, negotiate, track fulfillment, etc.).

   Input on action plans in expenditure reports.

   Reconcile all sources of costing/investment variances.

7. Corporate Responsibility

   Participate in pitches and awards submission.

   Demonstrate appropriate behaviors to uphold the company's image, reputation and credentials.

Additional information

Our employee benefits package comprises the following:

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance.