Media Planner

Ampersand Advisory; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Ampersand Advisory seeks a data-driven Digital Performance Marketing professional in Malaysia to lead end-to-end paid campaigns. You will strategize, optimize and report on performance across Google, Facebook, and other digital channels, while collaborating with internal teams and clients to maximize ROAS.

The role requires 3–5 years in digital performance marketing, strong analytical skills, and proficiency with PPC platforms. Malaysia residents only; on-site role with ongoing client engagement.

Qualifications

• 3–5 years of digital performance marketing experience.
• Hands-on with at least one PPC/Display platform.
• Strong Excel and PowerPoint skills.
• Excellent analytical and numerical abilities.
• Familiarity with CPA, CPL and LTV models is a bonus.

Responsibilities

• Manage end-to-end paid digital performance campaigns for clients.
• Plan/ strategize and coordinate with Internal teams and clients.
• Implement best practices for digital performance to meet client KPIs.
• Oversee campaigns on Google Search, GDN, Facebook and other Display & Social channels.
• Prepare reports and present insights and performance recommendations.
• Stay updated on advancements in digital performance strategies.

Skills

Analytical skills

Stakeholder mgmt

Campaign optimization

Communication

Budget management

Team collaboration

Learning mindset

Tools

Facebook Ads Manager

Google Ads

Excel

PowerPoint

Job description

Reporting to: Media Planning Director / Head of Performance

Role in the Company:

• To drive a performance-marketing and result oriented mindset
• To go above and beyond the call of duty when and if required
• Fronting clients, managing client's expectations, managing day-to-day delivery

Responsibility to the Company:

• Build a strong Agency-Client relationship. Know what keeps them awake at night.
• Deliver results and showcase good work for the client
• Building trusted, meaningful relationships with clients, as well as relevant internal & external stakeholders
• Keep yourself updated on latest trends and campaigns, media platforms, and share those with key agency leadership
• Build relationships with media platforms and vendors including Google, Facebook, The Star, Astro, etc
• In terms of media, understand how to excel, and be responsible at:
  • Developing and implementing an effective media plan using credible insights and data, instead of using bottoms-up strategy approach responsible to drive client’s business ambitions
  • Responding to / follow up on client’s campaign briefs and requests received, and working alongside the team
  • Developing suitable creative material, as we are an integrated agency
  • Strategizing consumer funnel and consumer journey from awareness to purchase to loyalty
  • Presenting a media plan
  • Presenting a post campaign report
  • For digital specific: set up a campaign, optimize a campaign including for e-commerce

The talent that we are looking for, must possess these qualities

• Willing to learn with passion
• Good analytical skills, balancing a macro view and the little details that matter
• Excellent personal/organizational management
• Good interpersonal & social relations
• Basic usage of Microsoft Office, digital publishers’ buying dashboard including Facebook Ads Manager, Google Adwords, etc..
• Ideally a certified practitioner with Facebook Blueprint and/or Google Performance Honours Guru
• Will take good care of client’s investment, as if it is your own money.

Measures of success

In 3 Months

• Been up to speed with planning tools as well as able to extract & analyze important data; validating our recommendations.
• Have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns.
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders units to integrate solutions.

In 6 Months

• Been able to comprehend and apply planning framework model in key campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Sharpened skill in executing moderate scaled live campaigns.
• Mastered an efficient media execution process, working alongside various stakeholders.
• Work output is error-free.

Candidate to submit latest copy of resume, which must indicate the academic achievement and industry experience in detail.

• Manage & activate paid digital performance campaigns for clients (end-to-end)
• Plan/Strategize and participate in regular communication with Internal teams, Planning Director and client where required
• Implement best practices for digital performance across all digital platforms to ensure campaign metrics, ROAS and are met as per client KPIs
• Manage the day-to-day digital performance marketing activities across key platforms (Google Search, GDN, Facebook, Other Display & Social) including the campaign planning, implementation, budget management, performance review, and optimization of paid digital performance campaigns.
• Continually analyze and improve digital performance campaigns and provide frequent updates to internal team Manager on campaign performance
• Prepare campaign reports and present analysis, insights and performance recommendations to clients as per the reporting cadence
• Ability to keep oneself updated on advancements in digital performance strategies
• Around 3-5 years of digital performance marketing experience
• Experience applying digital marketing to online direct response initiatives
• Hands-on experience and strong command of at least 1 industry standard PPC/Display platform (Updated Certifications would be a bonus)
• Strong quantitative skills, including analytical abilities and numerical proficiency
• Demonstrated critical thinking and problem solving abilities
• Strong understanding of online media optimization techniques including CPA, CPL and familiarity with O2O and LTV models would be a bonus
• Highly proficient in Microsoft Excel and Powerpoint

Personality Traits:

• Strong interpersonal and teamwork abilities
• Good written and verbal communication skills
• Ability to prioritize projects and proactively flag campaign related issues for self and team

This role is open to Residents of Malaysia and individuals with valid Resident status in Malaysia.