Marketing Strategist (Virtual, Part-Time)

Freelancing; Malaysia; Remote; MYR 28,000 - 50,000; Part time

Job summary

A digital marketing company is seeking a part-time Marketing Strategist to develop and implement comprehensive marketing strategies virtually. The ideal candidate will have proven experience with Meta Ads, along with a strong understanding of SEO and SEM. Responsibilities include analyzing campaign performance and collaborating with teams to ensure alignment in messaging. Applicants must possess an analytical mindset and the ability to operate independently in a virtual environment, making it a perfect opportunity for professionals looking for flexibility in Malaysia.

Qualifications

• Experience running paid ads on Meta platforms is essential.
• Understanding of SEO, SEM, and keyword strategy is needed.
• Must demonstrate an analytical mindset to derive insights from data.
• Able to work independently and communicate strategies clearly in a virtual setup.

Responsibilities

• Develop marketing strategies aligned with client goals.
• Manage Meta Ads campaigns independently.
• Analyse campaign performance to optimize results.
• Analyse campaign performance, data, and insights to optimise results and ROI.
• Work closely with the sales and creative teams to align strategy, messaging, and execution.
• Provide strategic direction for digital marketing, social media, and brand positioning.
• Prepare reports, recommendations, and optimisation plans.

Skills

Meta Ads management

SEO and SEM expertise

Analytical skills

Independent work

Strategy development

Digital marketing

Independent work

Tools

Meta Ads Manager

Job description

Marketing Strategist (Virtual, Part-Time)

Responsibilities

• Develop and plan overall marketing strategies based on client goals and business objectives
• Plan, set up, and manage Meta Ads (Facebook & Instagram) campaigns independently
• Conduct SEO, keyword research, and SEM planning
• Analyse campaign performance, data, and insights to optimise results and ROI
• Work closely with the sales and creative teams to align strategy, messaging, and execution
• Provide strategic direction for digital marketing, social media, and brand positioning
• Prepare reports, recommendations, and optimisation plans

Requirements

• Proven experience running paid ads on Meta platforms
• Strong understanding of SEO, SEM, and keyword strategy
• Analytical mindset with the ability to turn data into actionable insights
• Able to work independently and communicate strategies clearly in a virtual setup