Marketing Specialist

ASUS; Kuala Lumpur; On-site; MYR 4,200 - 6,600; Full time

Job summary

ASUS in Kuala Lumpur seeks a Marketing professional to lead GTM plans for DIY PC components, focusing on consumer and gaming accessories. You will collaborate with marketing, sales and product teams to ensure timely execution and impactful campaigns.

You will launch tactical campaigns, plan events and product launches, steward the ASUS and ROG brands, create collateral, social content, and manage agency RFPs and budgets.

Qualifications

• Bachelor's Degree in Marketing, Advertising/Media, Mass Communications or equivalent.
• At least 1 year of experience in Marketing, preferably with content creation and social media execution.
• Passion for technology products and lifestyle communities.
• Strong command of English and Bahasa Malaysia; detail-oriented and self-motivated.

Responsibilities

• Develop and implement GTM plans for DIY PC components.
• Collaborate with marketing, sales and product teams for timely execution.
• Launch tactical marketing and demand campaigns to boost exposure and sales.
• Plan and execute events, product launches, trade shows, and dealer gatherings.
• Maintain ASUS and ROG brand consistency across audiences.
• Create collateral and social media content; copywriting and posting.
• Oversee agency RFPs and budget management.

Skills

Content creation

Social media

Campaign planning

Copywriting

MS Office

Project ownership

Education

Bachelor's degree in Marketing/Advertising/Media

Tools

MS Office

Job description

• Develop, communicate, implement, and analyse winning Go-to-Market (GTM) plans for DIY PC component products, majoring in consumer segment (including gaming accessories)
• Work closely with marketing, sales and product teams for timely marketing execution.
• Key person to launch tactical marketing and demand generation campaigns to achieve greater exposure and sales target.
• Plan, design and execute various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences and seminars, aim at engaging channel partners and end customers.
• Steward the ASUS & ROG brand in different audiences to achieve wider public mindshare.
• Create compelling marketing collateral to support channel partners and ensure consistency with brand messaging. Material includes but are not limited to: point-of-sales materials, presentations and other promotional goods.
• Create different timely and relevant content to further boost the brands’ presence in social media include but not limited to ideation, copywriting and posting.
• Responsible for agency RFPs, selection, and the overall budget and resource management.
• Forecasts and envisions future gaming trends and applies it to brand and marketing activities.
• And any other responsibilities as assigned.

Requirements:

• Candidate must possess at least a Bachelor's Degree in Marketing, Advertising/Media, Mass Communications or equivalent.
• At least one (1) year of working experience in Marketing field, preferably equipped with content creation knowledge and execution on social media platform.
• Must have passion and interest in technology products and lifestyle communities.
• A mastermind or single project owner will be a competitive advantage.
• Good command of English and Bahasa Malaysia (written and spoken).
• Meticulous and attentive to details.
• Self-starter, self-motivated, able to work independently and can manage multiple projects under minimal supervision.
• Proficient with MS Word/Excel/PowerPoint.