Brand & Product Marketing Assistant Manager

ASUS; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

ASUS in Kuala Lumpur seeks a proactive Brand & Product Marketing Assistant Manager to drive brand positioning and GTM strategies for product categories. You will oversee campaign execution, budgeting, and cross-functional collaboration across local and HQ teams to maximize marketing impact.

The role requires 4–5 years in brand or product marketing, strong English and Bahasa Malaysia, and an interest in IT and PC technologies. Mandarin is a plus.

Qualifications

• Bachelor’s degree in marketing, mass communications, business or equivalent field is preferred.
• 4–5 years of relevant experience in brand or product marketing.
• Good command of English and Bahasa Malaysia; Mandarin is an added advantage.
• Experience with brand management and go-to-market planning and budgeting.
• Positive, proactive, and detail-oriented with the ability to work independently.

Responsibilities

• Act as a brand custodian to elevate ASUS brand imagery and equity across touchpoints.
• Own end-to-end planning and execution of product categories or campaigns, including GTM strategy.
• Manage and monitor marketing budgets for efficient allocation.
• Lead cross-functional alignment with product management, marketing, and retail teams.
• Conduct product and market analysis and translate insights into ROI improvements.
• Plan and supervise content marketing asset development and localization.
• Track, analyze, and report campaign performance for future optimization.
• Undertake other marketing GTM responsibilities as assigned.

Skills

Brand management

Go-to-market strategy

Campaign execution

Cross-functional collaboration

Content localization

Education

Bachelor's degree in marketing, mass communications, business or equivalent

Job description

We are seeking a proactive Brand & Product Marketing Assistant Manager to drive brand positioning and execute go-to-market strategies for assigned product categories. This role focuses on campaign execution, cross-functional collaboration, and performance optimization to strengthen brand presence and maximize marketing impact.

Responsibilities

• Act as a brand custodian to elevate and safeguard brand imagery and brand equity of ASUS and its sub-brands across all marketing touchpoints.
• Own end-to-end planning and execution of assigned product categories or campaigns, including GTM strategy and performance optimization.
• Manage and monitor marketing budgets, ensuring efficient and effective allocation.
• Lead cross-functional alignment with product management, marketing & retail teams, both locally and at HQ, to execute marketing activities aligned with product strategies and GTM plans.
• Conduct product and market analysis—including audience profiling, opportunity sizing, and competitor benchmarking—and translate insights into actionable strategies to improve ROI and marketing effectiveness.
• Plan, coordinate, and supervise the development and localization of content marketing assets to ensure relevance and brand consistency.
• Track, analyze, and report on campaign performance to derive insights and optimize future marketing initiatives.
• Undertake any other marketing-related GTM or responsibilities assigned by management.

Requirements

• Bachelor’s degree in marketing, mass communications, business, or equivalent field is preferred.
• 4–5 years of relevant experience in brand or product marketing.
• Good understanding of, and interest in, the latest trends in retail, digital, social media, and e-commerce marketing.
• Good command of English and Bahasa Malaysia, both spoken and written; proficiency in Mandarin is an added advantage.
• Good understanding of brand management and go-to-market strategies, with exposure to marketing fund planning and management.
• Positive, proactive, and eager to learn, with good attention to detail and the ability to work independently with minimal supervision.
• Strong critical and creative thinking skills, with openness to new ideas and a results-driven mindset.
• Good project coordination, multitasking, and time management skills in a fast-paced environment.
• Able to communicate clearly and work collaboratively with internal and external stakeholders.
• Passion for IT, AI, and PC technologies/innovations (laptops, PCs, desktops, accessories, etc.), with an interest in the PC industry and market, will be an added advantage.