APAC Events & Campaigns Marketing Specialist

LRQA Group Limited; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

LRQA Group Limited in Kuala Lumpur is seeking a Marketing Specialist to join the APAC Regional Marketing Team. You will support regional activities, including webinars, events, campaigns, social media and lead generation initiatives.

You should be a self-starter who can manage multiple activities from planning to execution, with attention to detail and a hands-on approach in a fast-paced, collaborative environment across countries.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years hands-on marketing experience in a B2B or professional services environment.
• Proven ability to independently plan and execute webinars and live events.
• Experience supporting marketing campaigns, email marketing and social media activities.
• Familiarity with webinar platforms such as GoToWebinar, Microsoft Teams or Zoom.
• Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce or Pardot would be advantageous.
• Good working knowledge of Microsoft Office, particularly PowerPoint and Excel.
• Familiarity with LinkedIn, Canva, email marketing platforms or website content management systems is desirable.
• Excellent written and verbal communication skills in English.

Responsibilities

• Plan, coordinate and execute webinars, seminars, conferences, roundtables and other virtual and in-person events.
• Manage end-to-end event logistics, including venues, registrations, speakers, promotional materials, attendee management and on-site coordination.
• Coordinate webinar setup, invitations, reminders and post-event follow-up activities.
• Work closely with Sales teams to drive participation, lead generation and follow-up.
• Track event performance, attendance and leads generated.
• Support the execution of regional marketing campaigns aligned with business priorities and global marketing strategy.
• Coordinate email marketing campaigns, newsletters, event invitations and promotional activities.
• Work with internal teams, agencies and vendors to ensure timely campaign delivery.
• Support the development and localisation of marketing collateral, presentations and promotional materials.
• Ensure marketing activities are aligned with LRQA's brand guidelines.
• Coordinate and publish social media content, particularly on LinkedIn, to promote events, webinars, campaigns and company updates.
• Support the creation of engaging posts and coordinate content and visuals with relevant teams.
• Assist with website updates, landing pages and digital marketing activities in collaboration with the wider marketing team.
• Support email marketing and digital lead generation initiatives.
• Monitor social media engagement and support campaign performance reporting.
• Support marketing initiatives focused on generating quality leads and business opportunities.
• Coordinate with Sales teams to ensure marketing-generated leads are captured, assigned and followed up.
• Maintain accurate campaign and event records in CRM and marketing platforms.
• Track and report on campaign performance, registrations, attendance, engagement and lead generation.

Skills

Event planning

Lead generation

Social media management

Campaign execution

CRM systems

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Dynamics

Salesforce

Pardot

GoToWebinar

Zoom

Microsoft Teams

Canva

PowerPoint

Excel

Job description

LRQA Group Limited in Kuala Lumpur is seeking a Marketing Specialist to join the APAC Regional Marketing Team. You will support regional activities, including webinars, events, campaigns, social media and lead generation initiatives.

You should be a self-starter who can manage multiple activities from planning to execution, with attention to detail and a hands-on approach in a fast-paced, collaborative environment across countries.