Marketing Partner- IVD

Roche; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Roche is seeking a Marketing Partner to lead strategic marketing efforts for Molecular and Infectious Diagnostics. You will drive market insights, segmentation, branding, and messaging, collaborating with cross-functional teams to identify opportunities and strengthen key accounts.

The role emphasizes product lifecycle management, campaigns, and market access initiatives. The position involves partnering with vendors and medical associations, managing marketing plans, and supporting field teams

Responsibilities

• Analyses the evolving market environment, develops the strategy such as customer segmentations, positioning, branding, messaging, PR/communications, pricing strategy and ensures effective rollout of strategy to the marketplace
• Assist in the development of a yearly Marketing Plan which outlines marketing strategies and initiatives for the products responsible
• Laboratory KOL management and development
• Strategic partnership with 3rd party vendors and medical associations
• Portfolio Management including inventory and product lifecycle management of instrument and reagents
• Support in product quality issues and implementation
• Support in the planning and execution of marketing activities, i.e., Product campaigns/promotions, Exhibition booth, Digital marketing initiatives, etc
• Product Training and development of selling aids and value stories
• Provide 2nd line technical support for complex evaluations and projects
• Support field force with Customer presentation/CMEs, Market intelligence, Formulation of sales arguments, Product information updates
• Track market trends and competitor movements to deliver actionable insights internally, drive cross-Business Area opportunities, and secure sustainable market position

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Marketing Partner

Role Purpose

As the Marketing Partner, you are the strategic commercial force driving our Molecular and Infectious Diagnostics portfolio. You will be required to have deep understanding and experience with In-Vitro Diagnostics Solutions and technology trends in the Healthcare industry. Heavily focused on strategic products marketing and identifying qualified opportunities for Roche Diagnostics product lines. Work closely with cross functional team to identify market opportunities, drive sales, and maintain relationships in key accounts.

Core Responsibilities

Laboratory Marketing

• Analyses the evolving market environment, develops the strategy such as customer segmentations, positioning, branding, messaging, PR/communications, pricing strategy and ensures effective rollout of strategy to the marketplace
• Assist in the development of a yearly Marketing Plan which outlines marketing strategies and initiatives for the products responsible
• Laboratory KOL management and development
• Strategic partnership with 3rd party vendors and medical associations

Product Management

• Portfolio Management including inventory and product lifecycle management of instrument and reagents
• Support in product quality issues and implementation
• Support in the planning and execution of marketing activities, i.e., Product campaigns/promotions, Exhibition booth, Digital marketing initiatives, etc
• Product Training and development of selling aids and value stories
• Provide 2nd line technical support for complex evaluations and projects
• Support field force with Customer presentation/CMEs, Market intelligence, Formulation of sales arguments, Product information updates

Market Access & Intelligence

• Track market trends and competitor movements to deliver actionable insights internally, drive cross-Business Area opportunities, and secure sustainable market position
• Any other tasks or projects as assigned from time to time

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.