Marketing Operations Strategist

Luckin Coffee Malaysia; Petaling Jaya; On-site; MYR 33,480 - 60,264; Full time

Job summary

Luckin Coffee Malaysia is seeking a Marketing Ops Executive to manage on-ground marketing operations, focusing on events and food truck deployments, ensuring campaigns and launches run smoothly at the execution level.

You will coordinate vendor sourcing, venue booking, budgeting, and cross-department logistics for market-entry activations and product launches, while tracking costs and maintaining compliance. This role may involve POSM deployment and app configurations for new launches.

Responsibilities

• Execute events — vendor sourcing, venue booking, on-ground setup and teardown
• Coordinate cross-department logistics for campaign-triggered events (market entry activations, product/collab launches)
• Manage event-day operations: timeline adherence, vendor accountability, issue resolution in real time
• Support PR-led events on a case-by-case basis.
• Track and report event costs against budget
• Plan and execute food truck deployment schedule — locations, routing, permits
• Coordinate stock, staffing, and equipment for each deployment
• Ensure compliance with local council/permit requirements for mobile F&B operations
• Evaluate deployment locations for footfall/brand-awareness value
• Handle customer service inquiries across platforms
• Escalate sentiment-risk or complaint patterns
• Record and track marketing ops expenses
• Follow up on outstanding invoices with vendors/agencies
• Create and verify store locations on Google
• Maintain accuracy across the outlet fleet
• Coordinate POSM (point-of-sale materials) deployment
• Configure in-store TV/display systems
• App configuration for new product launches
• POSM rollout, merch sourcing
• Prepare launch memos and ensure compliance requirements are met (e.g. labeling, food safety naming conventions)

Job description

Luckin Coffee Malaysia is seeking a Marketing Ops Executive to manage on-ground marketing operations, focusing on events and food truck deployments, ensuring campaigns and launches run smoothly at the execution level.

You will coordinate vendor sourcing, venue booking, budgeting, and cross-department logistics for market-entry activations and product launches, while tracking costs and maintaining compliance. This role may involve POSM deployment and app configurations for new launches.