Marketing Manager - F&B

Chicago Chicken City SDN BHD; Puchong; On-site; MYR 60,000 - 100,000; Full time

Job summary

Chicago Chicken City SDN BHD is seeking a creative and results-driven Marketing Manager in Malaysia to develop and execute strategies that boost brand awareness, customer engagement, outlet traffic, and sales.

The role involves planning campaigns, managing social media, coordinating product launches, events, and influencer campaigns, and close collaboration with outlet teams to drive revenue.

Qualifications

• Diploma/Degree in Marketing, Business, Communications, or related field.
• 3–5 years of marketing experience, preferably in F&B, retail, or hospitality.
• Strong knowledge of social media and digital marketing.
• Creative, proactive, and commercially minded.
• Good communication, planning, and project management skills.
• Willing to travel between outlets when required.

Responsibilities

• Develop and execute marketing campaigns, promotions, and seasonal activities.
• Manage social media platforms, content planning, digital advertising, and online presence.
• Plan and coordinate product launches, events, collaborations, and influencer/KOL campaigns.
• Work closely with outlet and operations teams to drive sales and customer engagement.
• Monitor market trends, competitors, and customer preferences.
• Manage marketing budgets and track campaign performance and ROI.
• Maintain consistent brand image across all outlets and marketing channels.
• Prepare regular marketing reports and recommend improvements.

Skills

Social media

Digital marketing

Campaign management

Budgeting

Planning

Communication

Education

Diploma/Degree in Marketing

Job description

We are looking for a creative and results-driven Marketing Manager to develop and execute marketing strategies that increase brand awareness, customer engagement, outlet traffic, and sales.

Key responsibilities

Develop and execute marketing campaigns, promotions, and seasonal activities.

Manage social media platforms, content planning, digital advertising, and online presence.

Plan and coordinate product launches, events, collaborations, and influencer/KOL campaigns.

Work closely with outlet and operations teams to drive sales and customer engagement.

Monitor market trends, competitors, and customer preferences.

Manage marketing budgets and track campaign performance and ROI.

Maintain consistent brand image across all outlets and marketing channels.

Prepare regular marketing reports and recommend improvements.

About you

Diploma/Degree in Marketing, Business, Communications, or related field.

3–5 years of marketing experience, preferably in F&B, retail, or hospitality.

Strong knowledge of social media and digital marketing.

Creative, proactive, and commercially minded.

Good communication, planning, and project management skills.

Able to manage multiple projects in a fast-paced environment.

Willing to travel between outlets when required.