Marketing Manager - F&B

Chicago Chicken City SDN BHD; Selangor; On-site; MYR 67,000 - 112,000; Full time

Job summary

Chicago Chicken City SDN BHD - Puchong New Village is seeking a creative and results-driven Marketing Manager to develop and execute marketing strategies that increase brand awareness, customer engagement, outlet traffic, and sales.

You will lead campaigns, promotions, seasonal activities, and product launches; manage social media platforms, content planning, digital advertising, and online presence; and coordinate events and influencer collaborations.

Qualifications

• Diploma/Degree in Marketing, Business, Communications, or related field.
• 3-5 years of marketing experience in F&B, retail, or hospitality.
• Strong knowledge of social media and digital marketing.
• Creative, proactive, and commercially minded.
• Good communication, planning, and project management skills.
• Able to travel between outlets when required.

Responsibilities

• Develop and execute marketing campaigns, promotions, and seasonal activities.
• Manage social media platforms, content planning, digital advertising, and online presence.
• Plan and coordinate product launches, events, collaborations, and influencer/KOL campaigns.
• Work closely with outlet and operations teams to drive sales and customer engagement.
• Monitor market trends, competitors, and customer preferences.
• Manage marketing budgets and track campaign performance and ROI.
• Maintain consistent brand image across all outlets and marketing channels.
• Prepare regular marketing reports and recommend improvements.

Skills

Digital marketing

Social media management

Campaign planning

Project management

Communication

Analytics/ROI tracking

Education

Diploma/Degree in Marketing or related field

Job description

Chicago Chicken City SDN BHD - Puchong New Village

We are looking for a creative and results-driven Marketing Manager to develop and execute marketing strategies that increase brand awareness, customer engagement, outlet traffic, and sales.

Key responsibilities

Develop and execute marketing campaigns, promotions, and seasonal activities.

Manage social media platforms, content planning, digital advertising, and online presence.

Plan and coordinate product launches, events, collaborations, and influencer/KOL campaigns.

Work closely with outlet and operations teams to drive sales and customer engagement.

Monitor market trends, competitors, and customer preferences.

Manage marketing budgets and track campaign performance and ROI.

Maintain consistent brand image across all outlets and marketing channels.

Prepare regular marketing reports and recommend improvements.

About you

Diploma/Degree in Marketing, Business, Communications, or related field.

3-5 years of marketing experience, preferably in F&B, retail, or hospitality.

Strong knowledge of social media and digital marketing.

Creative, proactive, and commercially minded.

Good communication, planning, and project management skills.

Able to manage multiple projects in a fast-paced environment.

Willing to travel between outlets when required.