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MAQO ENGINEERING SDN. BHD is seeking an experienced Marketing Manager to lead our strategies across digital channels and branding in the solar and renewable energy sector.
You will guide market research, content development and campaign execution to support growth and sales objectives. The role requires aligning marketing plans with company targets, managing a team, coordinating with external agencies, and delivering measurable results.
Responsible for developing and executing the company's marketing strategies to strengthen brand positioning, increase market awareness and generate qualified business leads within the solar and renewable energy industry. The role focuses on digital marketing, brand management, campaign execution, market research, content development and marketing initiatives that support the company's overall business growth and sales objectives.
Develop and implement comprehensive marketing strategies aligned with the company's business objectives and growth targets.
Plan and execute marketing campaigns to promote the company's solar EPCC solutions, products and services.
Identify target markets, customer segments and potential business opportunities within the renewable energy industry.
Establish marketing objectives, KPIs and budgets to measure campaign effectiveness and overall marketing performance.
Continuously evaluate and improve marketing strategies based on market trends and business requirements.
Plan, manage and oversee digital marketing activities across the company's website, social media platforms and other digital channels.
Develop marketing campaigns to increase brand visibility, audience engagement and qualified lead generation.
Oversee content creation, including company profiles, marketing materials, promotional videos, project showcases and industry-related content.
Manage digital advertising campaigns, SEO, social media marketing and other online promotional activities.
Monitor digital marketing performance, website traffic, campaign results and lead conversion metrics.
3. Brand Management & Corporate Communications
Strengthen and maintain consistent brand positioning across all marketing channels and corporate materials.
Oversee the development and maintenance of company profiles, brochures, presentations, corporate videos and other promotional materials.
Ensure all marketing communications reflect the company's brand identity, professionalism and business positioning.
Coordinate corporate branding activities, public relations and external communications.
Manage the company's participation in exhibitions, industry events, conferences and promotional activities.
4. Market Research & Competitor Analysis
Conduct market research to identify industry trends, customer preferences and emerging market opportunities.
Monitor competitor marketing strategies, brand positioning and promotional activities.
Keep updated on developments in the renewable energy and solar industry, including government policies, incentives and industry regulations.
Provide market insights and recommendations to management to support business planning and strategic decisions.
5. Marketing Team & Stakeholder Management
Lead, manage and develop the marketing team to ensure effective execution of marketing activities.
Manage external marketing agencies, designers, media partners, vendors and other service providers.
Plan and coordinate marketing events, exhibitions, corporate activities and promotional campaigns.
Work closely with the Sales team to align marketing strategies with business development priorities and sales targets.
Collaborate with relevant departments to gather project information, technical content and customer success stories for marketing purposes.
Prepare regular marketing performance reports and updates for management.
Your application will include the following questions: