Marketing Manager

Mesra Retail & Cafe Sdn. Bhd; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading Quick-Service Restaurant chain in Kuala Lumpur is seeking a Marketing Manager to oversee brand initiatives for Steers & Debonairs Pizza. The role entails crafting marketing strategies, managing campaigns, and driving engagement across digital platforms. Ideal candidates should hold a bachelor's degree in marketing and possess 8+ years of relevant experience, preferably in QSR or retail. Benefits include medical coverage, miscellaneous allowances, and insurance options.

Benefits

Medical

Miscellaneous allowance

Dental

Group Term Life Insurance

Qualifications

• Minimum 8 - 10 years of experience in brand or marketing roles.
• Prior experience in Quick-Service Restaurants (QSR) or F&B chains can enhance candidacy.
• Ability to manage franchise brands is advantageous.

Responsibilities

• Lead all marketing initiatives for Steers & Debonairs Pizza.
• Plan and execute ATL and BTL marketing campaigns.
• Manage marketing budget and prepare monthly reports.

Skills

Digital marketing

Consumer behavior understanding

Campaign lifecycle knowledge

Project management

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Job description

Marketing Manager

Marketing Manager is responsible for leading all marketing initiatives for Steers & Debonairs Pizza within the organization. This role plays a key part in building brand visibility, increasing customer engagement, and driving revenue through strategic marketing campaigns. The incumbent will collaborate closely with the Food & Beverage Department to ensure brand activities are aligned with operational objectives, while also managing agency relationships, digital platforms, and promotional efforts.

Principal Accountabilities

Brand Leadership & Strategy

Act as the primary brand custodian for Steers & Debonairs Pizza, ensuring consistency in brand identity, messaging, and visual presentation across all marketing materials and channels.

Develop annual and quarterly brand marketing plans, aligned with the company’s goals and F&B strategy.

Identify brand growth opportunities based on market and customer insights and execute relevant marketing tactics.

Campaign Planning & Execution

Plan and execute ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns, including seasonal promotions, new product launches, and nationwide advertising efforts.

Develop in-store activation strategies (POSM materials, banners, menu boards, etc.) to drive walk-in traffic and upselling.

Work closely with media and creative agencies to ensure campaign messages are impactful and aligned with the brand.

Digital & Social Media Marketing

Lead digital marketing strategies, including content planning, paid media, search engine marketing (SEM), social media campaigns, and influencer engagement.

Oversee the brand's presence on platforms such as Instagram, Facebook, TikTok, and food delivery apps (e.g., GrabFood, FoodPanda).

Monitor performance metrics like CTR, engagement rate, reach, impressions, and conversion, and optimize campaigns accordingly.

Collaboration with F&B and Operations

Work closely with the F&B Department to ensure campaigns are operationally executable and aligned with menu planning, supply chain readiness, and outlet availability.

Coordinate with Operations team to roll out campaigns on-ground, gather customer feedback, and track outlet-level performance.

Support product development with customer insights and competitive benchmarking.

Budget Management & Reporting

Manage the brand marketing budget including forecasting, tracking, and reporting for campaigns and initiatives.

Prepare and present monthly marketing reports, post-mortem analyses, and strategic recommendations to management.

Ensure cost-effective use of resources and maximization of ROI for all campaigns.

Liaise with creative, digital, and media agencies to brief, develop, and execute marketing materials and advertising campaigns.

Evaluate agency performance and ensure deliverables are met on time and within budget.

Oversee printing vendors, POSM suppliers, and promotional item production.

Customer Lifecycle Management (CLM)

Design and implement marketing strategies tailored to each stage of the customer journey: awareness, acquisition, engagement, retention, and reactivation.

Monitor customer behavior and preferences across channels (walk-ins, delivery apps, digital engagement).

Track customer satisfaction, NPS (Net Promoter Score), and repeat purchase rates to enhance the end-to-end customer experience.

Leverage CRM tools and customer data to build lifecycle-focused campaigns (e.g., welcome journey, birthday treats, churn win-back).

Ad-hoc Responsibilities

Support any ad-hoc tasks, special assignments, or projects as requested by the Head of Food & Beverage, or company leadership.

Remain flexible to support cross-brand initiatives, internal events, audits, or urgent business priorities as needed.

Job Requirements

Qualifications

Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.

Experience

Minimum 8 - 10 years of working experience in brand or marketing roles.

Prior experience in Quick-Service Restaurants (QSR), F&B chains, or retail marketing is highly preferred.

Experience managing franchise brands is an added advantage.

Familiarity with POS data, customer loyalty programs, or food delivery platforms.

Skills

Strong understanding of marketing principles, consumer behavior, and campaign lifecycle.

Proficient in digital marketing, content creation, and social media management.

Excellent interpersonal and stakeholder management skills.

Analytical mindset with ability to interpret data and make recommendations.

Strong project management and multitasking abilities.

Working Conditions

Office-based, may require store visits or outlet campaign observations.

Moderate travel (e.g. outlet checks, photoshoots, or regional rollouts).

Requires flexibility for peak periods, weekends, or urgent campaign changes.

Perks and Benefits

• Medical
• Miscellaneous allowance
• Dental
• Group Term Takaful/Group Term Life Insurance