MARKETING MANAGER

Bens Kitchen; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A dynamic food and beverage company in Kuala Lumpur seeks a savvy Marketing Manager to spearhead marketing initiatives to enhance customer acquisition and retention. This role involves managing communication strategies, overseeing brand guidelines, and executing influencer campaigns. The ideal candidate should possess a strong marketing background, excellent communication skills, and a knack for identifying market trends. Certification in digital marketing or relevant experience is required. Join a fast-paced, collaborative environment that encourages creativity and growth.

Qualifications

• Experience in applying marketing strategies in retail operations.
• Ability to identify new market trends.
• Organised and able to manage multiple workstreams.

Responsibilities

• Manage internal marketing and communications campaign calendar.
• Oversee brand guidelines and manage reputation on digital platforms.
• Develop creative briefs for advertising and public communications.
• Content management for website, app, social media, and ads.
• Create and manage PR and marketing programs to increase revenue.

Skills

Food & Beverage marketing background

Digital marketing strategies

Public relations experience

Excellent written and verbal English communication

Photo and videography skills

Education

Certification in Creative, Digital Marketing or Marcom

Job description

The BIG Group is looking for a lively and savvy marketing manager to take the lead on all marketing initiatives to drive customer acquisition and retention across multiple brands. In this role, you will be responsible for targeting a new audience demographic and driving revenue for the existing clientele of the group’s myriads of brands across multiple channels.

Job Functions & Responsibilities

Communication, Marketing Calendar & Analytics

Manage the internal marketing and communications campaign calendar, ensuring deliverables are executed on time. Create and manage end-to-end campaign, both thematic and tactical from ideation, conceptualisation to launch and performance analysis.

Oversee brand guidelines are adhered. Oversee all reputation and citation management on Google, TripAdvisor, and other digital platforms. Develop and implement the overall brand architecture and strategy, including defining style guides, vision, and value proposition.

Creative

Develop creative briefs and clear guidance to meet objectives for all advertising and public-facing communications, including print, digital and video assets.

Digital

Content management for website, app, social media, newsletter, and all ads’ strategies to leverage maximum ROI. Monitor and analyse social media metrics, adjusting strategies based on performance. Identify and build relationships with influencers and industry leaders. Execute influencer collaborative campaigns to enhance brand reach.

Partnerships & Public Relations

Create, manage, and implement all-encompassing PR and marketing programs, both short and long term, to increase revenue, generate foot traffic, and build awareness.

Requirements

• Ideally with Food & Beverage marketing background as you bring understanding in applying marketing strategies within a retail operations setting
• A ‘Jack of all Trades’ marketer with the know-hows in planning and implementing digital, partnership, social and offline strategies to help drive business objectives
• A people person and is great in bonding with people from all walks of life, be it internally or externally
• A great eye in identifying new market trends and bring them to life
• Find joy in nurturing your team and helping them grow to their fullest potential
• Either a minimum of a notable certification in Creative, Digital Marketing, Marcom or demonstrable experience in public relations, digital marketing and / or content creation (preferably in the food & beverage industry)
• Love words - have excellent written and verbal English communication skills
• Works well independently as well as in a team with sense of urgency, responsibility, result oriented and committed to meeting deadline
• Ability to work collaboratively and cross-functionally in a fast-paced environment
• Highly organised and comfortable managing multiple workstreams at once with priorities
• Must be a proactive & highly organised self-starter, able to work independently and under tight deadlines while maintaining attention to detail
• Photography & videography skills will be an advantage.

JOB LOCATION: HQ (Asia School of Business Academic, Near KTM Bank Negara)

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.