Marketing - Growth Lead

BioPearl SDN BHD; Semenyih; On-site; MYR 39,000 - 50,000; Full time

Benefits offered by this job

Quarterly performance bonus

EPF & SOCSO

Career growth opportunities

Lead an in-house marketing team

Exposure to management decisions

Job summary

BioPearl SDN BHD is seeking a hands-on Marketing & Growth Lead to build and steer an in-house team. The role covers Spa Marketing to attract new customers and Online Product Marketing to grow skincare product sales via social commerce, e-commerce, affiliates and digital ads.

You will plan, execute and measure campaigns, manage budgets, and drive business growth while coordinating with outlet managers and other departments.

Qualifications

• 2–4 years of digital marketing, performance marketing, e-commerce or related field.
• Experience leading a small team or driving marketing projects preferred.
• Hands-on understanding of Meta Ads and TikTok Ads.

Responsibilities

• Develop monthly and quarterly marketing plans aligned with company objectives.
• Lead and coordinate BioPearl’s in-house marketing team and manage budgets.
• Monitor KPIs, ROI, CAC and ROAS; report results to management.
• Plan campaigns for spa channels and online product marketing; drive user acquisition and sales.

Skills

Digital marketing

Leadership

Performance marketing

Tools

Meta Ads

TikTok Ads

TikTok Shop

Job description

BioPearl is looking for a hands-on Marketing & Growth Lead to build and lead our in-house marketing team.

This is not a role focused only on posting social media content. We are looking for someone commercially minded who can plan, execute, measure and continuously improve marketing activities that contribute directly to business growth.

You will lead BioPearl’s marketing activities across two main business areas:

1. Spa Marketing — generating awareness, enquiries, bookings and new customers for BioPearl outlets.

2. Online Product Marketing — growing sales of BioPearl skincare products through social commerce, e-commerce, website, affiliates and digital advertising.

You will report directly to management and will be responsible for building a small, effective in-house marketing team.

Key Responsibilities

• Develop monthly and quarterly marketing plans based on company objectives.
• Lead and coordinate BioPearl’s in-house marketing team.
• Set priorities, campaign timelines and measurable KPIs.
• Manage and allocate marketing and advertising budgets.
• Report marketing performance, results and recommendations directly to management.
• Coordinate with outlet managers and other departments when required.
• Develop campaigns to generate new customer enquiries and treatment bookings.
• Plan outlet-specific promotions and customer acquisition campaigns.
• Manage and optimise Meta Ads, TikTok Ads and other relevant paid channels.
• Monitor leads, cost per lead, bookings, customer acquisition cost and campaign ROI.
• Develop customer reactivation and database marketing campaigns.
• Work with outlet teams to understand lead quality and campaign performance.

Online Product & E-Commerce Marketing

• Develop growth strategies for BioPearl skincare products online.
• Grow BioPearl’s TikTok Shop and other relevant e-commerce channels.
• Plan product campaigns, bundles, promotions and launches.
• Develop and manage affiliate/KOL/KOC initiatives.
• Monitor GMV, orders, conversion rate, CAC and ROAS.
• Identify winning products, creatives, audiences and campaigns and scale them.

Content & Social Media

• Develop content direction for TikTok, Instagram, Facebook and other relevant channels.
• Lead the content team in producing short‑form videos, treatment content, product content, testimonials and campaign creatives.
• Ensure consistent content output while maintaining BioPearl’s brand positioning.
• Analyse content performance and continuously test new hooks, formats and creative approaches.

What We’re Looking For

• Minimum 2–4 years of experience in digital marketing, performance marketing, e‑commerce or a related field.
• Previous experience leading a small team or taking ownership of marketing projects is preferred.
• Hands‑on understanding of Meta Ads and or TikTok Ads.
• Experience with TikTok Shop, e‑commerce, affiliate marketing or social commerce is highly advantageous.
• Comfortable working with marketing numbers including ROAS, CAC, CPL, conversion rate and GMV.
• Strong understanding of social media and short‑form content.
• Commercially minded and able to connect marketing activities with actual business results.
• Able to plan strategy but also willing to execute hands‑on when required.
• Experience in beauty, skincare, wellness, retail, FMCG or e‑commerce is an advantage.
• Strong communication, leadership and problem‑solving skills.

Who This Role Is For

We are looking for a builder.

You should be excited about the opportunity to build a marketing function, develop a small team, test new ideas and create a scalable marketing engine rather than simply maintaining an existing system.

You will have room to propose strategies, experiment, build processes and grow together with BioPearl.

Basic Salary: RM3,500 – RM4,500 per month, depending on experience and capability.

• Quarterly performance bonus based on agreed marketing KPIs
• EPF & SOCSO
• Career growth opportunities as BioPearl expands
• Opportunity to build and lead an in-house marketing team
• Direct exposure to company management and business decision‑making

Key Performance Areas

Performance will be evaluated based on measurable outcomes including:

• Spa lead and customer acquisition performance
• Online product sales and e‑commerce growth
• Marketing efficiency and advertising performance
• Content and campaign execution
• Team performance and marketing operations

If you are someone who enjoys building, experimenting, analysing numbers and turning marketing into measurable business growth, we’d like to hear from you.