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A local food service company in Kuala Lumpur seeks a Marketing Executive. The role involves developing and implementing marketing strategies, producing engaging content in both Mandarin and English, and conducting market research to understand trends and customer needs. The ideal candidate should have a basic understanding of Mandarin, marketing principles, and content creation skills. This position offers the opportunity to engage with various stakeholders and build brand awareness among customers.
Developing and executing marketing strategies:Creating and implementing marketing plans across various channels, including digital, social media, and traditional marketing.
Content creation:Producing engaging and effective marketing materials, such as brochures, social media posts, website content, and email campaigns, in both Mandarin and English.
Market research:Conducting research to understand market trends, customer needs, and competitor activities, and using this information to refine strategies.
Brand building and management:Helping to build and maintain brand awareness and loyalty, particularly among Chinese-speaking customers.
Sales and customer support:Collaborating with the sales team to develop promotional materials and support sales efforts, and engaging with customers to address inquiries and build relationships.
Analytics and reporting:Tracking campaign performance, analyzing data, and generating reports to assess the effectiveness of marketing efforts and identify areas for improvement.
Relationship management:Building and maintaining relationships with vendors, agencies, and other stakeholders.
Skills and Qualifications:
Basic in Mandarin:Essential for effective communication with target audiences and for creating relevant content.
Marketing knowledge and experience:Understanding of marketing principles, strategies, and best practices.
Content creation skills:Ability to create engaging and effective marketing materials.