Marketing Executive (Beauty Industry)

Hebe Beauty Style Malaysia; Selangor; On-site; MYR 67,000 - 112,000; Full time

Job summary

Hebe Beauty Style Malaysia is seeking a marketing professional to plan and execute integrated campaigns across digital, social, influencer, and offline channels. You will drive brand awareness, engagement, and conversion.

The role requires 2–3 years in skincare marketing, a Bachelor’s in Marketing, and strong analytics. You will coordinate launches, events, budget tracking, and collaborate with Mandarin and English-speaking stakeholders.

Qualifications

• Minimum 2–3 years in marketing, skincare/cosmetics preferred.
• Bachelor’s Degree in Marketing or related field.
• Proven track record in planning and executing online and offline campaigns.
• Strong analytical skills and attention to detail.
• Excellent communication and presentation skills; English and Mandarin proficiency.
• Driven, adaptable, team-oriented with proactive mindset.

Responsibilities

• Plan and execute integrated marketing campaigns across digital, social media, influencer marketing, and offline channels.
• Coordinate and maintain the marketing and event calendar, including product launches and promotions.
• Execute, monitor and compile campaign performance and consumer insights with reports and recommendations.
• Coordinate production, installation, and deployment of marketing materials and assets per brand guidelines.
• Track and monitor assigned marketing budgets to ensure efficient spending.
• Collaborate with internal and external stakeholders to deliver projects on time.
• Keep up with social media trends and identify marketing opportunities.
• Perform ad-hoc tasks and projects as needed.

Skills

Marketing planning

Campaign management

Analytics

Budget tracking

Communication skills

English & Mandarin

Education

Bachelor's Degree in Marketing

Job description

• Plan and execute integrated marketing campaigns across digital, social media, influencer marketing, and offline channels to drive brand awareness, engagement, and conversion.
• Coordinate and maintain the marketing and event calendar, ensuring timely execution of monthly brand activities, including product launches, beauty events, promotional campaigns, and tactical initiatives.
• Execute, monitor and compile campaign performance, influencer/KOL activities, and consumer insights, providing reports and recommendations to optimize future marketing initiatives.
• Coordinate the production, installation, and deployment of marketing materials, POSM, and campaign assets in accordance with brand guidelines and approved timelines. Maintain execution trackers and campaign reports.
• Track and monitor assigned marketing budgets to ensure efficient spending and proper budget utilization.
• Coordinate with internal stakeholders, external agencies, vendors, and business partners to ensure projects are delivered on time and according to plan.
• Support the Brand Manager and perform any other duties and projects assigned by the superior or the company.
• Keep abreast of the latest social media trends, TikTok developments, market insights, and consumer behavior to identify relevant marketing opportunities and support campaign ideation.
• Perform other related tasks and ad-hoc projects as assigned by the superior or company.

Job Requirements

• Minimum 2–3 years of working experience in marketing, preferably in Skincare & Cosmetics, Personal Care, Retail, FMCG, or equivalent industries.
• Bachelor’s Degree in Marketing, Business, or a relevant discipline.
• Proven track record in planning, managing, and executing online and offline marketing campaigns.
• Strong analytical abilities with attention to detail, numerical aptitude, and excellent organizational skills. A passion for beauty or FMCG products is a plus.
• Highly driven, energetic, adaptable, and team-oriented with a proactive mindset.
• Excellent communication and presentation skills, with a strong command of both English and Mandarin to effectively communicate with Mandarin-speaking stakeholders.