MARKETING EXECUTIVE

ROCKWOOL International A/S; Subang Jaya; On-site; MYR 40,000 - 80,000; Full time

Job summary

ROCKWOOL Group in Malaysia is seeking a Marketing Executive to plan and execute marketing activities that strengthen the brand, engage customers, and drive business growth in Malaysia and assigned regional markets.

You will work with cross‑functional teams to deliver integrated campaigns, events, digital content and market communications, while coordinating agencies and vendors to ensure on‑brand, timely and budget‑compliant delivery.

Qualifications

• Bachelor's degree in marketing/communications or related field.
• 2–4 years experience in marketing, communications, events, digital marketing or related function.
• Hands‑on experience coordinating marketing campaigns, events, seminars, exhibitions or customer engagement.

Responsibilities

• Execute marketing campaigns and activities per calendar and priorities.
• Coordinate seminars, exhibitions, customer events, industry conferences and follow‑ups.
• Develop marketing content across brochures, presentations, emails, social posts and digital assets.
• Manage day‑to‑day updates for digital and social channels with regional/global teams.
• Support lead generation and ensure leads are tracked for follow-up.
• Collect and analyze data and prepare regular performance reports.
• Coordinate production of materials, samples, displays and event collateral.
• Support product launches and new-market initiatives with communications and stakeholder engagement.
• Ensure all materials comply with brand guidelines and approvals.
• Track budgets, vendor documentation and marketing spend.

Skills

Writing & content development

Project management

Interpersonal skills

PowerPoint

Excel

Word

English proficiency

Bahasa Malaysia proficiency

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

CRM

Email marketing

Marketing automation

Website CMS

Social media tools

Canva

Adobe Creative Suite

Job description

Role summary

The Marketing Executive supports the planning and execution of marketing activities that strengthen ROCKWOOL’s brand, customer engagement and business growth in Malaysia and assigned regional markets. The role works closely with Marketing, Business Development, Sales, Technical and Specification teams to deliver integrated campaigns, events, digital content, market communications and lead-generation activities aligned with business priorities. The Marketing Executive coordinates internal and external marketing deliverables, including agencies, vendors, industry partners and event organisers, to ensure activities are executed professionally, on time and within budget. The role also supports market intelligence, campaign reporting, customer communications and sustainability-related marketing initiatives to reinforce ROCKWOOL’s position as a leading provider of sustainable stone wool solutions.

General responsibilities and activities

Support the development and execution of the annual marketing plan in line with business and commercial priorities. Coordinate marketing campaigns, customer events, seminars, exhibitions, industry engagements and product launches from planning through post-event follow-up. Create and coordinate marketing content across digital, social media, email, presentation and printed channels while ensuring consistency with ROCKWOOL brand guidelines. Work closely with Sales, Business Development, Technical and Specification teams to develop marketing activities that support customer engagement, project opportunities and lead generation. Monitor market trends, customer needs, competitor activities and industry developments, and provide regular market insights to the Marketing Manager and relevant stakeholders. Maintain marketing databases, campaign records, event participation, leads and performance reports to support effective follow-up and measurement of marketing effectiveness. Coordinate external agencies, designers, printers, event organisers and other vendors to ensure quality, cost and timeline requirements are met. Support sustainability, circularity, corporate communication and industry partnership initiatives that strengthen ROCKWOOL’s market positioning and reputation.

Key responsibilities and activities

Execute marketing campaigns and activities according to the agreed marketing calendar and business priorities. Coordinate seminars, CPD programmes, exhibitions, customer events, industry conferences and stakeholder engagements, including invitations, logistics, materials and follow-up. Develop and adapt marketing content such as brochures, presentations, case studies, emailers, social media posts, digital assets and customer communications. Manage day-to-day updates for relevant digital and social media channels in coordination with internal stakeholders and regional/global marketing teams. Support lead‑generation activities and ensure marketing‑generated leads are captured, distributed and tracked for commercial follow‑up. Collect and analyse basic campaign, digital, event and customer engagement data and prepare regular performance reports. Conduct market and competitor research to support positioning, campaign planning, product launches and business development initiatives. Coordinate the production and inventory of marketing materials, samples, displays, giveaways and event collateral. Support product launches and new‑market initiatives by coordinating communications, marketing materials and stakeholder engagement activities. Ensure all marketing materials comply with ROCKWOOL brand guidelines, product claims, sustainability requirements and relevant approval processes. Coordinate purchase requests, quotations, vendor documentation and marketing expenditure tracking in accordance with company procedures and approved budgets. Maintain strong working relationships with internal teams, customers, agencies, industry associations and external partners. Undertake other marketing and business support activities assigned by the Marketing Manager in support of departmental and company objectives.

Requirements (Essential)

• Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing or a related discipline.
• 2–4 years of relevant experience in marketing, communications, events, digital marketing or a related commercial function.
• Hands‑on experience in coordinating marketing campaigns, events, seminars, exhibitions or customer engagement activities.
• Good writing and content‑development skills for presentations, email campaigns, social media and marketing materials.
• Familiarity with digital and social media platforms and basic digital performance metrics.
• Ability to conduct market and competitor research and prepare clear summaries and reports.
• Strong coordination and project‑management skills with good attention to detail.
• Good interpersonal skills and ability to work effectively with cross‑functional teams and external vendors.
• Proficient in Microsoft Office applications, particularly PowerPoint, Excel and Word.
• Good written and verbal communication skills in English and Bahasa Malaysia.
• Willingness to travel as required.

Requirements (Desirable)

• Experience in the construction, building materials, insulation, manufacturing or B2B industry.
• Experience with CRM, email marketing, marketing automation, website CMS or social media management tools.
• Basic capability in graphic design or content‑creation tools such as Canva or Adobe applications.
• Experience supporting industry associations, professional bodies, government engagement or corporate events.
• Understanding of sustainability, green buildings, energy efficiency, circular economy or ESG‑related communications.
• Experience working in a multinational or matrix organisation.
• Familiarity with marketing analytics, lead tracking and campaign performance reporting.
• Ability to communicate in an additional regional language is an advantage.

About us

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint. Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, customised stone wool insulation components for other manufacturers’ products and systems (OEM), to insulation for the process industry and marine & offshore. Ready to help build a better future for generations to come? Join us and make a difference! http://www.rockwool.com/group/about-us/careers/