Marketing Executive

BIG APPLE Donuts & Coffee; Selangor; On-site; MYR 45,000 - 89,000; Full time

Job summary

BIG APPLE Donuts & Coffee is seeking a Marketing Planner to lead the planning and execution of monthly campaigns, promotions, and seasonal activities across outlets in Malaysia. The role involves coordinating timelines, artwork, POSM, printing, and distribution while collaborating with Operations, Product and Finance to ensure smooth execution.

You will develop promotional ideas to drive sales and engagement, maintain the marketing calendar, prepare briefs and materials, and oversee social media

Responsibilities

• Plan and execute monthly marketing campaigns, promotions and seasonal activities.
• Coordinate campaign timelines, artwork, POSM, printing and distribution.
• Work with Operations, Product, Finance and vendors to ensure campaigns run smoothly.
• Develop promotional ideas to increase sales, engagement and average transaction value.
• Maintain the annual and monthly marketing calendar.
• Prepare campaign briefs, timelines, costing and required marketing materials.
• Follow up on campaign deliverables and deadlines.
• Coordinate with outlets and Operations for campaign implementation.
• Ensure activities are executed per approved plans and brand guidelines.
• Maintain marketing databases and campaign records.
• Assist in planning and coordinating social media content and campaigns.
• Coordinate with designers/agencies for digital artwork and content development.
• Monitor social media engagement and campaign performance.
• Support online promotions across website, social media and digital platforms.
• Prepare artwork briefs and coordinate POSM production (bunting, posters, wobblers, standees, menus).
• Check artwork, pricing, promotional mechanics and campaign details before production.
• Coordinate printing, delivery and distribution to outlets.
• Coordinate A&P claims and supporting documents with Finance/Operations.
• Ensure promotional expenses are recorded and supported.
• Liaise with designers, printers, agencies and other marketing vendors.
• Obtain quotations and compare costs as required.
• Follow up on production schedules, delivery and quality.
• Maintain an updated vendor contact and quotation database.
• Coordinate marketing communications and campaign materials with outlets.
• Conduct outlet checks to ensure POSM and promotions are properly implemented.
• Gather outlet feedback and customer insights.
• Support marketing activities, launches and events at stores.
• Support new product launches and seasonal product campaigns.
• Assist in market research, competitor monitoring and promotional benchmarking.

Job description

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Assist in planning and executing monthly marketing campaigns, promotions and seasonal activities.

Coordinate campaign timelines, mechanics, artwork, POSM, printing and distribution.

Work closely with Operations, Product, Finance and external vendors to ensure smooth campaign execution.

Support the development of promotional ideas to increase sales, transaction value and customer engagement.

B. Marketing Planning & Execution

Maintain the annual and monthly marketing calendar.

Prepare campaign briefs, timelines, costing and required marketing materials.

Follow up on campaign deliverables and ensure deadlines are met.

Coordinate with outlets and Operations for campaign implementation.

Ensure marketing activities are executed according to approved plans and brand guidelines.

Maintain marketing databases and campaign records.

Assist in planning and coordinating social media content and campaigns.

Coordinate with designers/agencies for digital artwork and content development.

Monitor social media engagement and campaign performance.

Support online promotional activities, including website, social media and digital platforms.

D. POSM & Artwork Coordination

Prepare artwork briefs and communicate requirements clearly to designers/vendors.

Coordinate POSM production including bunting, posters, wobblers, standees, menu boards and other promotional materials.

Check artwork, pricing, promotional mechanics and campaign details before production.

Coordinate printing, delivery and distribution to outlets.

E. A&P / Marketing Budget

Coordinate A&P claims and supporting documents with Finance/Operations.

Ensure promotional expenses are properly recorded and supported.

Liaise with designers, printers, advertising agencies and other marketing vendors.

Obtain quotations and compare costs where required.

Follow up on production schedules, delivery and quality.

Maintain an updated vendor contact and quotation database.

G. Outlet & Operations Support

Coordinate marketing communication and campaign materials with outlets.

Conduct outlet checks when required to ensure POSM and promotions are properly implemented.

Gather outlet feedback and customer insights.

Support marketing activities, launches and events at stores.

H. New Product / Business Support

Support new product launches and seasonal product campaigns.

Assist in market research, competitor monitoring and promotional benchmarking.

3. Key Performance Indicators (KPIs)

• Campaign execution accuracy and on-time delivery
• Sales growth from marketing campaigns
• Customer engagement and digital performance
• A&P claim accuracy and timeliness
• POSM production and distribution efficiency
• Number and quality of new marketing initiatives
• Internal stakeholder and outlet satisfaction