Marketing Executive

Han Chiang University College of Communication; George Town; On-site; MYR 50,000 - 76,000; Full time

Job summary

Han Chiang University College of Communication in George Town, Penang, is seeking a marketing professional to plan strategies and drive enrolment targets for the year. You will manage media campaigns, maintain brand content, and coordinate education fairs, roadshows and school visits to showcase our programmes.

The role includes overseeing social media, delivering talks to principals and counsellors, and coordinating with schools for visits and promotional activities.

Qualifications

• The candidate must possess at least a Diploma/Bachelor Degree in the related field.
• Required language(s): Proficient in Mandarin, English and Bahasa Malaysia.
• We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• At least 1-2 year(s) of working experience.
• Preferably specialized in Marketing/Business Development or equivalent.
• Knowledge in the Education industry or Digital Marketing is an added advantage.
• Possess own transport & willing to travel.

Responsibilities

• Plan marketing strategies and ensure enrolment targets are met.
• Responsible for all media marketing strategies implementation and maintenance.
• Organize education fairs, roadshows, school visits.
• Promote the University College academic programmes through various media.
• Oversee the social media and the content strategy of the brands, ensuring activities are managed and tracked.
• Meet with school principals/counsellors to provide updates on programmes.
• Deliver talks on topics requested by principals/counsellors.
• Responsible for visitation from schools & institutions and the reception activities.
• Explore and derive marketing strategies to recruit local and international students.
• Work closely with Academic and survey the market to explore in demand academic programmes.
• Responsible for promotional materials i.e brochures, advertisement, banners, souvenirs, gifts, etc.

Skills

Marketing strategy

Social media

Event planning

Communication

Mandarin

Education

Diploma or Bachelor degree in related field

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Han Chiang University College of Communication - George Town, Penang

Plan marketing strategies and ensure that the student enrolment target of the year is met.

Responsible for all media marketing strategies implementation and maintenance.

Organize education fairs, roadshows, school visits.

Promote the University College academic programmes through various media.

Oversee the social media and the content strategy of the brands, ensuring all the activities are managed and tracked.

Meet with school principals / counsellors from time to time to provide updates on the University College academic programmes.

Deliver talks on topics requested by school principals / counsellors.

Responsible for visitation from schools & institutions and the reception activities.

Explore and derive marketing strategies to recruit local and international students.

Work closely with Academic and survey the market to explore in demand academic programmes.

Responsible for promotional materials i.e brochures, advertisement, banners, souvenirs, gifts, etc. to ensure appropriateness and with competitive edge.

REQUIREMENTS:

The candidate must possess at least a Diploma/Bachelor Degree in the related field.

Required language(s): Proficient in Mandarin , English and Bahasa Malaysia.

We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

At least 1-2 year(s) of working experience.

Preferably specialized in Marketing/Business Development or equivalent. Knowledge in the Education industry or Digital Marketing is an added advantage.

Possess own transport & willing to travel.