Marketing - Content Executive

IMotorbike; Masai; On-site; MYR 60,000 - 90,000; Full time

Job summary

iMotorbike is seeking a creative Social Media Content Specialist to develop and manage content across Instagram, Facebook, TikTok, YouTube and LinkedIn from our Johor Bahru office.

You will plan, shoot and edit video content, write captions and marketing copy, and coordinate with influencers and the marketing team to drive brand awareness and engagement across campaigns and events.

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Media, Digital Marketing, or a related field.
• Experience in content creation and social media management is preferred.
• Applicants should provide a portfolio or examples of previous content work.
• Basic to strong skills in video shooting and editing using tools such as CapCut, Adobe Premiere Pro, or similar software.
• Good written communication skills in English and Bahasa Malaysia.
• Familiarity with social media platforms, content scheduling and basic social media analytics.
• Willing to work full-time and on-site at iMotorbike, Johor Bahru.
• Comfortable learning and using workplace tools such as Lark and Google Workspace.
• Able to work independently and collaborate effectively with the Marketing team.

Responsibilities

• Develop and create content for the company’s social media platforms, including Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Produce written and visual content such as social media posts, short-form videos, graphics, stories and other digital content.
• Plan, shoot and edit video content for social media and marketing campaigns.
• Write captions, scripts and marketing copy that are aligned with the company’s brand guidelines.
• Manage and schedule social media content according to the content calendar.
• Monitor social media trends and identify relevant content opportunities.
• Manage day-to-day social media activities and maintain consistent content across platforms.
• Respond to comments and messages and support day-to-day community engagement.
• Coordinate with influencers, content creators and external partners when required.
• Monitor social media metrics such as reach, engagement and audience growth.
• Prepare regular reports on content and social media performance.
• Identify areas for improvement based on performance data and audience feedback.
• Keep up to date with social media platform updates, trends and best practices.
• Support the planning and execution of marketing campaigns across digital and offline channels.
• Assist with marketing events, activations and other promotional activities.
• Develop supporting content such as blog articles, customer stories, testimonials and behind-the-scenes content.
• Work closely with the Marketing and Design teams to ensure content supports overall marketing objectives.
• Support other marketing initiatives and cross-functional projects when required.
• Perform other duties and ad-hoc tasks assigned by the supervisor.

Skills

Content creation

Social media management

Video shooting

Video editing

Copywriting

English writing

Bahasa Malaysia writing

Communication

Collaboration

Education

Diploma or Degree in Marketing, Mass Communication, Media, Digital Marketing, or a related field

Tools

CapCut

Adobe Premiere Pro

Lark

Google Workspace

Job description

• Develop and create content for the company’s social media platforms, including Instagram, Facebook, TikTok, YouTube and LinkedIn.


• Produce written and visual content such as social media posts, short-form videos, graphics, stories and other digital content.


• Plan, shoot and edit video content for social media and marketing campaigns.


• Write captions, scripts and marketing copy that are aligned with the company’s brand guidelines.


• Manage and schedule social media content according to the content calendar.


• Monitor social media trends and identify relevant content opportunities.

Social Media Management

• Manage day-to-day social media activities and maintain consistent content across platforms.


• Respond to comments and messages and support day-to-day community engagement.


• Coordinate with influencers, content creators and external partners when required.

Content Performance & Reporting

• Monitor social media metrics such as reach, engagement and audience growth.


• Prepare regular reports on content and social media performance.


• Identify areas for improvement based on performance data and audience feedback.


• Keep up to date with social media platform updates, trends and best practices.

Marketing Campaigns & Events

• Support the planning and execution of marketing campaigns across digital and offline channels.


• Assist with marketing events, activations and other promotional activities.


• Develop supporting content such as blog articles, customer stories, testimonials and behind-the-scenes content.


• Work closely with the Marketing and Design teams to ensure content supports overall marketing objectives.


• Support other marketing initiatives and cross-functional projects when required.


• Perform other duties and ad-hoc tasks assigned by the supervisor.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Media, Digital Marketing, or a related field.


• Experience in content creation and social media management is preferred.


• Applicants should provide a portfolio or examples of previous content work.


• Basic to strong skills in video shooting and editing using tools such as CapCut, Adobe Premiere Pro, or similar software.


• Good written communication skills in English and Bahasa Malaysia.


• Familiarity with social media platforms, content scheduling and basic social media analytics.


• Good understanding of current social media trends and content formats.


• Willing to work full-time and on-site at iMotorbike, Johor Bahru.


• Comfortable learning and using workplace tools such as Lark and Google Workspace.


• Able to work independently and collaborate effectively with the Marketing team.