Marketing & Content Creation Intern

AMOREPACIFIC; Kuala Lumpur; On-site; MYR 17,000 - 23,000; Part time

Job summary

AMOREPACIFIC Malaysia is seeking a creative Marketing & Content Creation Intern to support brand marketing, social media management, influencer collaborations, and AI-powered content development. You will work closely with the marketing team to build brand awareness, engage consumers, and drive business growth across multiple channels.

You will gain hands-on experience in campaigns, influencer marketing, PR coordination, and AI-driven content ideation, with opportunities to learn cutting-edge AI

Qualifications

• Currently pursuing a Diploma or Bachelor's Degree in Advertising, Marketing, Digital Marketing, Media Studies, Public Relations, or related fields.
• Strong interest in digital marketing, social media, content creation, and consumer trends.
• Active user of TikTok, Instagram, Xiaohongshu, and other social media platforms.
• Proficiency with AI-powered tools such as ChatGPT, Gemini, Claude, Canva AI, CapCut AI, Midjourney, or similar tools.
• Strong communication, copywriting, and presentation skills.

Responsibilities

• Assist in planning and developing monthly content calendars for social media platforms including TikTok, Instagram, Facebook, and Xiaohongshu.
• Research social media trends, viral content formats, and consumer insights to generate engaging content ideas.
• Create content briefs and coordinate with designers, creators, and agencies to ensure timely content production.
• Assist in copywriting for social media posts, captions, campaign messaging, and marketing materials.
• Monitor content performance and provide insights and recommendations for future optimization.
• Support monthly PR seeding activities from planning to execution, including product allocation and reporting.
• Identify and manage influencers, KOLs, media partners, and content creators.
• Plan and execute online and offline marketing campaigns, product launches, and brand activations.
• Coordinate with internal stakeholders, external agencies, vendors, and partners.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Utilize AI tools to support content ideation, copywriting, research, and development.
• Maintain marketing asset libraries, campaign trackers, and documentation.

Education

Diploma or Bachelor's Degree in Advertising, Marketing, Digital Marketing or related fields

Tools

Canva

CapCut

Midjourney

Excel

PowerPoint

Job description

We are looking for a creative, proactive, and digitally savvy Marketing & Content Creation Intern to join our team. This role is ideal for someone who is passionate about social media, content creation, beauty and skincare trends, influencer marketing, and emerging AI technologies.

As a Marketing Intern, you will gain hands‑on experience in brand marketing, social media management, PR seeding, influencer collaborations, campaign execution, and AI-powered content creation. You will work closely with the marketing team to build brand awareness, engage consumers, and support business growth across multiple channels.

Key Responsibilities

Social Media Content Planning & Creation

• Assist in planning and developing monthly content calendars for social media platforms including TikTok, Instagram, Facebook, and Xiaohongshu.
• Research social media trends, viral content formats, and consumer insights to generate engaging content ideas.
• Create content briefs and coordinate with designers, creators, and agencies to ensure timely content production.
• Assist in copywriting for social media posts, captions, campaign messaging, and marketing materials.
• Monitor content performance and provide insights and recommendations for future optimization.

Influencer Marketing & PR Coordination

• Support monthly PR seeding activities from planning to execution, including product allocation, packing coordination, shipment tracking, and reporting.
• Assist in identifying, engaging, and managing influencers, KOLs, media partners, and content creators.
• Track influencer deliverables and monitor campaign performance.
• Compile PR and influencer campaign reports and key learnings.

Marketing Campaign Support

• Assist in planning and executing online and offline marketing campaigns, product launches, and brand activations.
• Coordinate with internal stakeholders, external agencies, vendors, and partners to ensure smooth campaign execution.
• Support campaign reporting, post-campaign analysis, and presentation preparation.
• Conduct market research and competitor analysis to identify opportunities and industry trends.

AI-Powered Marketing & Content Innovation

• Utilize AI tools such as ChatGPT, Gemini, Claude, Canva AI, CapCut AI, Midjourney, or similar platforms to support content ideation, copywriting, research, and creative development.
• Explore new AI technologies and marketing trends to improve content quality and team productivity.
• Support the development of innovative marketing ideas by combining consumer insights with AI-powered solutions.

Administrative & Operational Support

• Maintain marketing asset libraries, campaign trackers, and documentation.
• Support budget tracking, purchase requisitions, and marketing inventory management.
• Assist with event logistics, sample management, and other operational tasks as required.

Special Projects

• Take ownership of ad-hoc marketing projects and strategic initiatives assigned by the team.
• Support cross-functional projects and new business opportunities when required.

Requirements

• Currently pursuing a Diploma or Bachelor's Degree in Advertising, Mass Communication, Marketing, Digital Marketing, Media Studies, Public Relations, Creative Multimedia, Communications, or related fields.
• Strong interest in digital marketing, social media, content creation, and consumer trends.
• Active user of TikTok, Instagram, Xiaohongshu, and other social media platforms.
• Passion for beauty, skincare, wellness, or consumer brands is highly preferred.
• Familiar with current social media trends, viral content formats, and digital storytelling.
• Comfortable using AI-powered tools such as ChatGPT, Gemini, Claude, Canva AI, CapCut AI, Midjourney, or similar tools.
• Strong communication, copywriting, and presentation skills.
• Creative thinker with a proactive attitude and willingness to learn.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.
• Proficient in Microsoft Office, especially PowerPoint and Excel.

What You'll Gain

• Hands-on experience managing real marketing campaigns and brand activations.
• Exposure to influencer marketing, PR, social media strategy, and digital marketing.
• Opportunity to work with leading beauty and skincare brands.
• Experience applying AI tools in real-world marketing projects.
• A dynamic, fast-paced environment that encourages creativity, innovation, and professional growth.