Marketing and Creative Content Executive
TENBY SCHOOLS PENANG
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Benefits offered by this job
Job summary
Tenby Schools Penang is seeking a Marketing and Creative Content Executive to shape a distinctive school voice and turn real experiences into engaging content across the campus. You will integrate graphic design, photography and video with editorial judgement, ensuring consistent messaging across the website, social media, emails, events and campaigns.
You will collaborate with marketing and admissions, capture strong visuals, and translate parent questions into clear, persuasive content that
Qualifications
- Graphic design, photography and video are core skills guiding all content.
- Editorial judgement to shape story, tone and consistency across channels.
- Brand care to strengthen Tenby Schools Penang’s identity locally and internationally.
- Performance insight to measure impact of content and enquiries.
Responsibilities
- Keep the school's reasons to choose clear and current across all touchpoints.
- Turn parent questions and admissions insights into compelling stories and proof.
- Create and edit strong visual content for website, social, emails and print.
- Adapt the school story for all channels without flattening the voice.
Skills
Job description
Families choose a school through the learning they see, the opportunities they understand, the people they meet, and the confidence they build at every touchpoint. This role makes our schools offer more visible and easier for families to understand.You will work across the campus to find the strongest proof of progress, shape a distinctive school voice, and turn real experiences into useful content.You will connect the website, social media, email, events, tours, displays, campaigns and community activity so they tell one consistent story.
Graphic design, photography and video are your core skills. You will combine them with editorial judgement, community awareness, brand care and performance insight to strengthen how local and international families see, experience and choose the school. This role owns the quality and consistency of school marketing activation, content, discoverability and tracked enquiry actions.
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences, and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
At Tenby Schools Penang, part of the International Schools Partnership (ISP) - a global network of 120+ schools across 23 countries, we are proud to offer an international and future-ready learning environment. Our diverse campus hosts students from over 30 countries, providing them with a world-class education and access to amazing facilities, including our state-of-the-art STEAM block.
With nearly 60 years of pioneering experience in international education in Malaysia, Tenby Schools Penang has established a reputation for excellence in staff development and delivering high-quality teaching and learning. What sets us apart is our unique integration of a Private Malaysian School and an International School, fostering a truly unified and inclusive educational experience.
Located on the island of Penang, we are one of the leading schools in the region. If you're looking for a vibrant, progressive, and supportive school community, we encourage you to explore more about Tenby Schools Penang.
Visit our website at http://www.tenby.edu.my/penang and follow us on social media to stay updated.
ISP Malaysia operates the Tenby Schools, Asia Pacific Schools and Straits International Schools where we are strategically located covering the Klang Valley, Perak, Penang and Johor within Malaysia. Our experience in education excellence helps us provide amazing learning experiences for students as young as 3 years up to 18 years old. Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while 5 of the schools also offer the Malaysian National Curriculum. While the national and international schools and classrooms are separated, facilities and non-curricular activities are shared between the schools. With over 8,500 students, we have a 60-year history in the country providing education to students and have gained a reputation for excellence and high standards in education.
A culture of engagement and trust, where staff contributions are recognised and valued.
A passionate and motivated team of professionals who put children at the heart of decision-making.
An embedded whole campus commitment to professional development and a commitment to serving others.
A peer network of like-minded teaching colleagues and support from non-academic staff.
Access to expertise, best practice sharing and learning opportunities across countries and cultures.
A commitment to employee well-being.
Tuition fees discount for children of employees
Medical outpatient and insurance benefits
Personal Accident insurance coverage
Work with SLT and marketing and admissions team to maintain the school's core messages, tone of voice and proof bank so teams can explain the school consistently without relying on generic claims.
Work with the marketing manager to termly review how the school presents its offer across the campus and online, then recommend practical changes that improve clarity, confidence and distinction.
Turn parent questions, admissions insight and school priorities into clearer reasons to choose Tenby Schools.
Keep the school brand at the centre of local marketing while showing where International Schools Partnership (ISP) strengthens learning, confidence, opportunities and school improvement.
Build close relationships with teachers, leaders, students, families and alumni so strong stories surface throughout the year.
Interview our people and turn their experiences into accurate stories, testimonials, explainers, profiles and case studies with the right permissions.
Photograph and film lessons, projects, performances, sport, trips, events and community life with a clear story and audience in mind.
Create and edit strong visual content, short-form and longer video, social assets, emails, presentations, digital adverts, admissions materials and selected print collateral.
Adapt our story for use across the website, social media, email, Google Business Profile, campus displays, admissions follow-up and regional or Group channels without flattening the school's voice.
Maintain a well-labelled, accessible and consent-safe library of images, video, copy, templates, transcripts and proof that teams can reuse with confidence.
Contribute to a clear content calendar that plans photography, filming, design, website stories, social publishing and event coverage across each term.
Own the quality and currency of school-managed website content in Pimcore within group-wide standards.
Keep the pages that shape family choice up to date, including Why choose Us, learning, programmes, languages, opportunities, pathways, outcomes, student life, admissions, FAQs and the school team.
Build a steady pipeline of website stories that show learner progress, Good Struggles, academic achievement, life competencies, multilingualism, international experiences and future pathways.
Use approved keyword research and briefs to create at least six new local, search-informed pieces each academic year, alongside regular news, event content and admissions-cycle updates.
Write clear headings, summaries, FAQs, metadata, internal links and image descriptions that help families and AI-powered search understand the school.
Check that every priority page offers useful proof and a clear next step through the approved HubSpot enquiry journey.
Turn open days, tours, showcases, performances, competitions, fairs and community events into strong marketing moments before, during and after the event.
Create the messages and materials that help each event communicate a clear reason to choose, useful proof and an appropriate next action.
Strengthen the physical brand experience across reception areas, school displays, signage, admissions spaces, presentations and other high-value family touchpoints.
Work with Admissions so tours, follow-up content and campaign materials answer the questions families ask and reflect what they experience at school.
Help staff understand current campaigns and the school story so teachers and teams can explain the value confidently in their own conversations.
Create useful internal and external visual assets that keep current families informed, involved and proud of the school community.
Support parent engagement, alumni activity and community partnerships with clear communications, content and promotion.
Keep Google Business Profile, social channels and key local listings accurate, current and active with strong images, events, posts and approved links - managed through a calendar process.
Support an agreed approach to reviews, testimonials and responses so credible community voices strengthen trust.
Identify local media, partner and community opportunities that can extend the reach of strong school stories and learner achievements.
Use existing dashboard and approved reports to monitor keyword visibility, search impressions, click-through rate, priority-page engagement and tracked enquiry actions.
Review family search behaviour, website use, event response, content performance and competitor activity. Use this evidence to improve content topics, formats, length and publishing frequency and identify new questions the website should answer.
Track whether priority messages, stories and opportunities appear consistently across the school's main touchpoints.
Report what worked, what families responded to and what the school should change next rather than relying on follower counts or isolated engagement figures.
Multi-format production. Your portfolio shows strong design, photography, video editing and written content.
Integrated school marketing. You can carry one clear message across campaigns, events, campus touchpoints, community activity and digital channels.
Website and discoverability. You have an understanding of CMS publishing, content SEO, local search, FAQs, internal links and an eagerness to learn the needs of AI-powered search.
Community activation. You can promote events, work with varied groups and turn school activity into stronger participation, reputation and advocacy.
Insight and improvement. You can read a dashboard and turn evidence into a clear content action.
Relationships and influence. You can interview students and families, earn teachers' trust and work confidently with school leaders and specialist teams.
Responsible judgement. You understand safeguarding, consent, privacy, copyright, accessibility, fact-checking and the risks of unreviewed AI content.
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
Hirer responsiveness Salary match Number of applicants
Education, Training & Professional Development 101-1,000 employees
The Tenby Schools Group
Tenby Schools is a rapidly expanding group of international and Malaysian private schools in Malaysia. Having started in Ipoh, there are now also Tenby Schools in Penang, Setia Eco Park in Shah Alam, Setia Eco Gardens in Johor Bahru, Setia Ecohill in Semenyih and Tropicana Aman in Kota Kemuning.
A vision - "A United World At Peace - Through Education" - and is shared by all our schools. We are dedicated to bring together students from different cultures and nationalities and educate them to become the global citizens of the future - young people with respect for one another, confidence in themselves and the determination to become outstanding achievers.
HISTORY AND PRESENT
Tenby Schools Ipoh was established in 1960 by British expatriates who wanted their children to receive high-quality education based on the British system. The school started as an expatriate kindergarten that became an international school, Tenby International School (TIS), Ipoh, which later expanded to include a private Malaysian school, Sekolah Tenby. TIS, Ipoh is also the first school in the group to offer the Cambridge International A-Level Programme since 2010, alongside the other curricula on the same campus.
Tenby Schools Penang began life as a local kindergarten and a private school, with Tenby International School (TIS), Penang being established in 2007. In 2011, the school moved into its current location, a purpose-built campus conveniently located in Tanjung Bungah. The school complex is equipped with modern facilities, supported by a strong faculty of teaching staff.
Tenby Schools Setia Eco Park is the first purpose-built school in the group. Located on a 20-acre site in the award-winning Setia Eco Park development, the school offers top-class education from Early Years up to the Sixth Form. Since its establishment in 2008, Tenby Schools Setia Eco Park has become one of the most popular international/private schools in the Klang Valley. The school commenced the Cambridge International A-Level Programme in 2012 for its Sixth Form.
Tenby International School, Setia Eco Gardens in Johor Bahru commenced operation in January 2023, offering an international student-centered programme for Early Years, Primary and Secondary students.
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