Market Demand Planner (Malaysia)

iNova Pharmaceuticals; Puchong; On-site; MYR 90,000 - 140,000; Full time

Job summary

iNova Pharmaceuticals is seeking a skilled Demand Planning professional to own the market forecast and coordinate a consensus demand plan. You will integrate statistical forecasts with commercial, customer, and market inputs to improve accuracy and support supply decisions.

Responsibilities include maintaining rolling forecasts by market and SKU, leading the market demand review with stakeholders, and embedding market intelligence into launches and lifecycle plans.

Qualifications

• Bachelor's degree in Supply Chain, Business, Finance, Economics, Engineering or related discipline.
• Minimum 3 years of demand planning or supply chain planning experience; pharma/consumer healthcare advantageous.
• Knowledge of statistical forecasting, trend, seasonality and product segmentation.

Responsibilities

• Own the market demand forecast and coordinate a consensus demand plan.
• Integrate statistical forecasts with commercial, customer, innovation and market inputs.
• Maintain rolling forecast by market, customer/channel and SKU, starting from the statistical forecast.

Skills

Forecasting

Demand planning

S&OP/IBP

Analytics

Education

Bachelor's degree in Supply Chain

Tools

SAP IBP

Excel

Data visualisation tools

Job description

Position Purpose

• Own the market demand forecast and coordinate a clear, fact-based consensus demand plan.
• Integrate statistical forecasts with commercial, customer, innovation and market inputs.
• Improve forecast accuracy, identify risks and opportunities, and provide timely demand insights for supply and business decisions.

Key Accountabilities & Performance Indicators

1. Demand Forecasting

• Maintain rolling forecast by market, customer/channel and SKU, using the statistical forecast as the starting point.
• Apply appropriate methods for base demand, seasonality, promotions, launches and product lifecycle changes.
• Document key assumptions and reasons for material forecast changes.

2. Consensus Planning

• Lead the market demand review with Commercial, Marketing, Finance and Innovation stakeholders.
• Challenge and track commercial overrides, ensuring they are evidence-based and attributable.
• Align and obtain market sign-off before regional forecast review; escalat material gaps or changes.

3. Market and Innovation Inputs

• Incorporate customer, channel, order, tender, promotion and market intelligence into the forecast.
• Build and update launch, relaunch and discontinuation forecasts with Innovation leads.
• Review NPD actual performance and apply learning to future forecasts.

4. Risks, Scenarios and Performance

• Maintain demand risks and opportunities, including timing, impact, triggers and owners.
• Prepare base, upside and downside scenarios for material uncertainties.
• Investigate significant forecast misses, quantify business impact where possible and track corrective actions.

Key Working Relationships

Internal

• Market Commercial and Marketing team; Innovation leads; Commercial Finance; Regional Statistical Forecast Analyst; Regional Supply Chain Managers; Group Supply Planners.

External

• Distributors, customers, commercial partners and data providers, where relevant.

Qualifications, Skills and Experience

• Bachelor's degree in Supply Chain, Business, Finance, Economics, Engineering, Statistics or a related discipline.
• Minimum 3 years of demand planning, supply chain planning, S&OP/IBP or similar analytical experience; pharmaceutical, consumer healthcare or FMCG experience is advantageous.
• Knowledge of statistical forecasting, forecast accuracy, bias, trend, seasonality and product segmentation.
• Experience with ERP or planning systems such as SAP or SAP IBP, advanced Excel and data visualisation tools.
• Strong analytical, facilitation, communication and stakeholder-influencing skills.
• Ability to translate data into clear business insights and constructively challenge assumptions.

Personal Attributes

• Commercially curious, analytical and evidence-led.
• Collaborative, confident and constructive in challenging assumptions.
• Proactive, organised and accountable for data quality and deadlines.
• Adaptable and comfortable working with uncertainty and changing priorities.
• Clear communicator with a continuous-improvement mindset.