Market & Application Engineer

Efinix Technology (M) Sdn. Bhd.; Penang; On-site; MYR 70,000 - 110,000; Full time

Job summary

Efinix Technology (M) Sdn. Bhd. in Malaysia is looking for an Applications Engineer to develop market- and application-specific content and insights.

You will analyze trends, customer needs, and technology developments to identify opportunities and provide actionable business recommendations. Collaboration with Sales, Marketing, Product, and Engineering is essential to validate information and share best practices.

Qualifications

• Bachelor’s degree in Engineering, Business, Marketing, or related field.
• Experience in market analysis, applications engineering, business strategy, product marketing.
• Strong understanding of semiconductor, electronics markets, or relevant industry applications.
• Knowledge of FPGA technology, architecture, and applications.
• Strong analytical and problem-solving skills, with the ability to interpret market and technical information.
• Ability to translate complex technical and market information into clear, actionable business insights.
• Strong understanding of customer applications, market trends, and competitive dynamics.
• Strong cross-functional collaboration and communication skills.
• Good presentation and business writing skills.
• Strong ownership, project management, and execution capabilities.
• Proficiency in PowerPoint, Excel, and other business analysis and presentation tools.
• Ability to work independently with minimal supervision and manage multiple priorities.

Responsibilities

• Develop and maintain market- and application-specific content covering key growth markets and strategic applications.
• Analyze market trends, customer needs, application requirements, competitive landscape, and technology developments to identify business opportunities.
• Translate technical, market, and customer insights into clear and actionable business recommendations.
• Collaborate with Sales, Marketing, Product, and Engineering teams to gather, validate, and integrate relevant market and application information.
• Identify and document successful application strategies, customer use cases, and best practices for broader business application.
• Evaluate market opportunities and prioritize areas with strong growth potential.
• Monitor changes in market dynamics, customer requirements, and technology trends to identify emerging opportunities.
• Continuously improve market and application knowledge, content, and analysis to support business planning and growth initiatives.

Skills

Market analysis

Applications engineering

Business strategy

Product marketing

FPGA technology

Cross-functional collab

Presentation skills

Analytical thinking

Education

Bachelor’s degree in Engineering or related field

Tools

PowerPoint

Excel

Job description

Role Objective
Develop and maintain market- and application-specific insights and materials covering key markets, applications, customer requirements, competitive positioning, and relevant product solutions. The role will strengthen market and application knowledge, accelerate opportunity identification and qualification, and support business growth.

Key Responsibilities

Develop and maintain market- and application-specific content covering key growth markets and strategic applications.

Analyze market trends, customer needs, application requirements, competitive landscape, and technology developments to identify business opportunities.

Translate technical, market, and customer insights into clear and actionable business recommendations.

Collaborate with Sales, Marketing, Product, and Engineering teams to gather, validate, and integrate relevant market and application information.

Identify and document successful application strategies, customer use cases, and best practices for broader business application.

Evaluate market opportunities and prioritize areas with strong growth potential.

Monitor changes in market dynamics, customer requirements, and technology trends to identify emerging opportunities.

Continuously improve market and application knowledge, content, and analysis to support business planning and growth initiatives.

Requirements

Bachelor’s degree in Engineering, Business, Marketing, or a related field.

Experience in market analysis, applications engineering, business strategy, product marketing, or a related function.

Strong understanding of semiconductor, electronics, technology markets, or relevant industry applications.

Knowledge of FPGA technology, architecture, and applications.

Strong analytical and problem-solving skills, with the ability to interpret market and technical information.

Ability to translate complex technical and market information into clear, actionable business insights.

Strong understanding of customer applications, market trends, and competitive dynamics.

Strong cross-functional collaboration and communication skills.

Good presentation and business writing skills.

Strong ownership, project management, and execution capabilities.

Proficiency in PowerPoint, Excel, and other business analysis and presentation tools.

Ability to work independently with minimal supervision and manage multiple priorities.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Construction, Design & Engineering 101-1,000 employees

Efinix was founded in 2012 by Sammy Cheung and Tony Ngai after more than 25 years of experience at leading FPGA and programmable technology companies. Their goal was to develop a new FPGA architecture that delivers meaningful improvements in power efficiency, performance, and design flexibility.

Efinix is a global company headquartered in Cupertino, California, with offices worldwide. Backed by semiconductor and system investors, our team combines deep hardware and software expertise to deliver complete, production-ready FPGA solutions for AI-driven systems.

Efinix was founded in 2012 by Sammy Cheung and Tony Ngai after more than 25 years of experience at leading FPGA and programmable technology companies. Their goal was to develop a new FPGA architecture that delivers meaningful improvements in power efficiency, performance, and design flexibility.

Efinix is a global company headquartered in Cupertino, California, with offices worldwide. Backed by semiconductor and system investors, our team combines deep hardware and software expertise to deliver complete, production-ready FPGA solutions for AI-driven systems.

What can I earn as an Applications Engineer