Mandarin Media & Stakeholder Relations Lead

PROTON; Selangor; On-site; MYR 180,000 - 300,000; Full time

Job summary

PROTON in Shah Alam is seeking a Senior Manager, Group Communications (Activation & Stakeholder Liaison) to strengthen communications with China-based media, visitors, Geely PR and other stakeholders. You will serve as the main liaison for Mandarin-speaking engagements, focusing on building Chinese media relations.

Key responsibilities include managing media contacts, handling press enquiries, supporting PROTON management at events and preparing communication materials.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Business or related discipline.
• Minimum 5 years of experience in communications, media relations or public affairs, preferably in an international or corporate environment.
• Proven experience managing media engagement, press relations and stakeholder communications.
• Excellent spoken and written proficiency in English, Bahasa Malaysia, and Mandarin.
• Strong interpersonal skills with the ability to communicate effectively at all organizational levels, including senior management.
• High attention to detail, dependable, and able to work well under pressure without compromising quality.
• Skilled in Microsoft Office applications (Word, Excel, PowerPoint).
• Ability to craft clear, compelling messaging for diverse audiences.
• Sound understanding of international protocol and diplomacy, especially in country-to-country engagements.
• Strong problem-solving abilities with a proactive and solutions-oriented mindset.
• Capable of managing multiple priorities and deadlines in a fast-paced environment.

Responsibilities

• Develop and implement communication strategies aligned with PROTON's corporate objectives and the AHTV program.
• Ensure consistency and coherence in messaging across all platforms and stakeholders.
• Consider global communication trends and international perspectives, especially in the automotive and AHTV technology space.
• Act as spokesperson and primary contact for media interactions, particularly with Chinese vernacular media.
• Build and maintain strong relationships with media outlets to maximize coverage and deliver messaging effectively.
• Prepare press releases, speeches, FAQs, and other materials for PROTON management.
• Develop and execute crisis communication plans when required.
• Monitor media coverage, public sentiment, and industry trends; provide reports and insights for leadership decision-making.
• Serve as the bridge between PROTON and external entities including Geely, China government agencies, relevant companies, and industry players.
• Foster and sustain positive relationships to support AHTV program development.
• Establish and maintain effective communication channels with key stakeholders.
• Keep employees updated on AHTV program developments, ensuring alignment and engagement.
• Collaborate with internal teams (Marketing, CSRM, IPD, Manufacturing, CSO, etc.) to align communications with overall business strategies.
• Plan, organize, and manage AHTV-related events such as launches, press conferences, and industry forums.
• Ensure seamless communication during events to enhance visibility and reputation.
• Oversee day-to-day communications tasks, including crafting press releases, fulfilling media enquiries, interpretation (Mandarin), and PR value monitoring.
• Assign and manage tasks, ensuring deadlines are met and outputs are of high quality.
• Leverage media relationships to deliver external messaging cost-effectively.

Skills

Media relations

Stakeholder liaison

Strategic communications

Crisis communications

Public relations

Event management

Education

Bachelor's degree in Communications, Public Relations, Journalism, Business

Job description

PROTON in Shah Alam is seeking a Senior Manager, Group Communications (Activation & Stakeholder Liaison) to strengthen communications with China-based media, visitors, Geely PR and other stakeholders. You will serve as the main liaison for Mandarin-speaking engagements, focusing on building Chinese media relations.

Key responsibilities include managing media contacts, handling press enquiries, supporting PROTON management at events and preparing communication materials.