Manager, Subscription & Loyalty

Delivery Hero; Kuala Lumpur; On-site; MYR 180,000 - 360,000; Full time

Job summary

foodpanda, part of the Delivery Hero Group, is seeking a Growth Strategy Manager to craft the long-term strategy and drive subscriber growth across 10+ markets in Europe and APAC. You will define growth levers, track performance, and collaborate with markets to balance growth with financial discipline.

This role requires ownership mindset, strong problem-solving, and the ability to influence stakeholders with data-backed thinking in a global organization.

Qualifications

• 4–6 years in top-tier management consulting, FMCG, investment banking, or high-growth tech.
• Strong problem-solving and first-principles thinking.
• Solid analytics with P&L ownership and ROI considerations.
• Experience working with cross-functional teams and senior stakeholders.

Responsibilities

• Own subscription growth performance across markets with accountability for key metrics.
• Define and execute market-specific growth strategies across regions.
• Identify, test, and scale impactful growth levers through analysis and experimentation.
• Improve subscription value proposition based on customer insights and data.
• Drive go-to-market strategy in partnership with Product, Commercial, Marketing, and local teams.
• Lead end-to-end initiatives from diagnosis to execution with measurable impact.
• Define success metrics and deliver insights to senior stakeholders.

Skills

Growth strategy

Analytical thinking

Stakeholder influence

First principles

Excel/Sheets

SQL (plus)

Education

MBA or equivalent

Tools

SQL

Excel/Sheets

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Our subscription program is a core growth pillar across our foodpanda, and foodora brands. As a Growth Strategy manager, you will be a part of crafting the long-term strategy, as well as driving growth across 10+ markets in Europe and APAC.

You will define the growth levers for Subscriber growth in selected markets, [through analysis, first principles problem-solving, working with markets to identify issues hands on]. You will operate as a strategic owner - tracking performance, diagnosing issues, and driving cross-functional solutions that balance growth ambition with financial discipline.

In this role, you will focus on growing our Subscriber growth through defining growth levers. You will work closely with the pricing, product, commercial, and QC teams

This role is for someone who has a strong ownership mindset, problem-solving skills, and can effectively influence stakeholders with clear data-backed thinking across a global organization.

Your mission:

Own subscription growth performance across markets, with accountability for key metrics such as Subscription GMV %, subscriber growth, and retention

Define and execute market-specific growth strategies, aligning priorities and initiatives across regions

Identify, test, and scale the most impactful growth levers through deep analysis and experimentation

Own and continuously improve the subscription value proposition by translating customer insights into actionable changes

Drive go-to-market strategy in partnership with Product, Commercial, Marketing, and local teams

Lead end-to-end initiatives, from problem diagnosis to execution, with a strong focus on measurable impact

Define success metrics, track performance, and deliver clear, decision-ready insights to senior stakeholders

Qualifications

Experience: 4–6 years in top-tier management consulting, FMCG, investment banking, or a high-growth tech environment; experience in subscription or growth is a strong plus

Problem Solving: Strong first-principles thinking with the ability to structure and solve ambiguous business problems end-to-end

Analytical Skills: Solid analytical foundation with experience working on P&L ownership, ROI-based decisions, and economic trade-offs; advanced Excel / Google Sheets skills required; SQL is a plus

Strategic Mindset & Ownership: High degree of self-motivation and accountability; hands-on approach with a willingness to dive into execution and deliver results

Communication: Clear, structured communicator with strong business judgment and the ability to influence senior stakeholders

Operating Style: Comfortable working in ambiguity within a fast-paced, international environment

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