Manager, Media Planning

WPP Media; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

WPP Media in Kuala Lumpur is seeking an experienced media planner to lead day-to-day account needs and drive full-cycle campaigns across briefing, planning, buying, and reporting.

You will develop smart media strategies, oversee negotiations to maximize ROI, mentor junior staff, and collaborate with senior leaders to shape high-level plans.

The role requires strong quantitative skills, relationship-building, and the ability to manage multiple projects under tight deadlines.

Qualifications

• 4+ years of media planning experience in an agency environment.
• Experience with end-to-end campaign management.
• Strong analytical and problem-solving skills.
• Excellent client relationship management.

Responsibilities

• End-to-End Account Ownership from briefing to reporting.
• Develop and execute media strategies and negotiate plans.
• Lead and mentor junior team members.
• Collaborate with cross-functional teams to drive growth.
• Manage relationships with external media vendors and internal stakeholders.
• Maintain project momentum with status updates and deadlines.

Skills

Relationship-building

Presentation skills

Quantitative analysis

Team leadership

Tools

CMV planning tools

TV planning tools

GWI

SimilarWeb

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Responsibilities of the role:

End-to-End Account Ownership: Manage the day-to-day needs of key accounts and lead full-cycle campaigns—seamlessly transitioning from initial briefing and strategic planning to buying, execution, and insightful reporting.

Media Strategy & Execution: Drive smart, innovative media plans and oversee negotiations to maximize the impact and ROI of every budget.

Team Leadership & Mentorship: Actively supervise, train, and mentor junior team members, fostering a positive culture, high work standards, and strong professional growth.

Cross-Functional Collaboration: Partner with senior leaders to shape high-level media strategies, and collaborate with internal departments to bring fresh, business-building ideas to the table.

Relationship Management: Build and maintain strong partnerships with external media vendors and internal resources to strengthen campaign execution.

Workflow & Operations: Keep projects moving smoothly by managing status reports, meeting strict deadlines, and leading alignment meetings to keep all teams on the same page.

Requirements

Minimum 4 years of media planning experience within an agency environment (media or interactive advertising - end to end funnels).

• Hands on experience in planning tools but not limited to CMV, TV tools, GWI, Similar Web with knowledge in the consumer goods industry would be advantageous.

A proven track record of developing and executing innovative media and digital strategies, coupled with strong critical thinking and problem-solving skills.

Demonstrated success in leading teams, managing multiple projects, and thriving under pressure in a fast-paced environment while meeting tight deadlines.

Excellent relationship-building skills with a talent for maintaining positive client partnerships and strong negotiation abilities.

Strong quantitative proficiency, paired with technical expertise in media systems, reporting resources, and MS Office

Exceptional written, verbal, and presentation skills, backed by meticulous attention to detail and a commitment to high standards.

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

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